TinyBeans Launches New Global Content Platform; Stock Edges Up On ASX

Tinybeans Group Limited (ASX: TNY) is an ASX listed information technology company having a global presence. The company provides a web-based technology platform to enable the families to share their memories in the form of beautiful photos of their little ones. The company serves over 3.2 million users across 200 countries/territories.

On 26th April 2019, the company announced that it has launched a new content platform which delivers even more value to families everywhere. The platform has been launched due to the popular demand witnessed from the users to deliver valuable content. This new platform is available to all the users globally to offer a rich environment to access valuable parenting tips and other resources based on their children’s age and stage.

The platform has been designed with the ability to curate not only its own content but also obtains content from other platforms. This helps the company to connect parents with all of the company’s tools and resources in the world. The company is expecting this new platform to stimulate further activity with its existing users. It is also expected to re-engage the inactive users via valuable content which would lead to an increase in monthly active users. All of this engagement will lead to growth in the revenue through advertising, premium subscription and printed products.

Eddie Geller, CEO of Tinybeans is excited to launch the new content platform globally. It is not just meant for the existing 3.2 million users but will also be available for anyone in the world. The company estimates the SEO to be a new growth avenue considering the numerous articles on the platform and many more to be added. The platform includes short and actionable tips for the parents who are looking for the best information available out there to help nurture their children but don’t have time to search the internet all day long.

This new platform in development over the past three months is expected to add value to its members and also further drive the value proposition for brand partnerships. Now the company is able to publish content external to its private platform for other millions of users to access. No additional workforce is needed to build out and support this platform. The company is expecting even more engaged users with extended time spent on site as it progresses on the realisation of its vision.

On 23rd April 2019, the company announced the filing of an application for quotation of additional securities (15,075,388 fully paid ordinary shares) which will be ranked equal to the quoted class of securities. The reason stated for the quotation was the release of restricted securities from escrow on 21st April 2019.

On 4th April 2019, the company announced that it had entered into six different partnerships with brands in a span of one month. In February 2019 it also secured advertising contract worth A$200k from a US based life insurer.

The market capitalisation of the company is A$26.85 million. The 52 week high and low are A$1.26 and A$0.21 respectively. The stock shot up by 26.3% and closed the session at A$1.03 after hitting the 52 week high as on 26th April 2019. In the last six months, the stock has delivered a return of 94%, and the YTD return is 158.7%.


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