Aussies to shop worth A$8.2B via online platforms this Christmas

December 24, 2021 04:16 PM AEDT | By Sonal Goyal

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Aussies to shop worth A$8.2B via online platforms this Christmas — Image source: © Rfischia | Megapixl.com

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Highlights

The National Retail Association predicts that AU$8.2 billion worth sales will be done this Christmas season through online platforms.

The total value of sales will be around AU$60.8 billion from 15 November till Christmas.

The sales this year will be 5% higher than previous year’s sales.

Christmas bells can be heard on the online shopping platforms as a record number of presents have been brought online this year. Australian Post has stated that it has delivered over 1.45 million parcels in Queensland within a week, and 500,000 packages were delivered on Monday alone.

The National Retail Association (NRA) forecast indicated that Australians are likely to make a purchase worth AU$8.2 billion this Christmas, and a 51% increase in online sales is estimated.

Dominique Lamb, chief executive officer of NRA, stated that the overall value of Christmas might have a much higher value. It has been predicted that approximate spending will stand at AU$60.8 billion from 15 November till Christmas.

Significant sales would be observed in the last few days as NRA predicts spending of AU$1.6 billion in the last three days, which is 5% higher than last year.

Online or in-store shopping

The Australian Retail Association chief executive stated that fear of the new COVID-19 variant would not keep the shoppers away from the stores, and retail stores are experiencing high footfall. Moreover, supply chain issues and staff shortages are unlikely to affect the demand.

The Christmas sales are predicted to break all records this year as people are spending their savings that have been done during lockdowns.

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