Why Lionel Messi wants to promote Socios.com crypto?

Highlights

• com is a fan-voting reward platform powered by Ethereum token Chiliz (CHZ). 
• Argentine soccer star Lionel Messi has signed a US$20 million deal to promote Socios.
• The multi-year agreement is initially for three years. 

Socios.com has got a brand new ambassador to promote the fan platform - none other than famous soccer player Lionel Andrés Messi, the company said on Tuesday. 

Socios.com is a fan token crypto company focused on sports fans globally. It is a fan-voting reward platform powered by Ethereum token Chiliz (CHZ). 

It aims to engage fans using blockchain technology. CEO Alexandre Dreyfus and his team are sports and crypto fans and work with sports teams worldwide.

Also Read: Why is GoCryptoMe rising? GCME crypto’s trading volume up over 4,000%

Argentine-born football player Lionel Messi has signed a US$20 million agreement with Socios.com to promote the company. According to Socios.com, ‘Be more’ is the slogan for Messi’s first campaign as a global brand ambassador for Socios. Messi’s multi-year agreement is initially for three years. However, the deal does not involve payment in cryptos.

The company said Messi, a four-time UEFA Champions League winner, will participate in the platform’s educational and promotional campaigns ahead of the Qatar World Cup in November 2022.  

Celebrity endorsements of crypto products are not new. Messi is the latest sports star to endorse a crypto company after NFL’s Tom Brady and NBA’s LeBron James.

Also Read: Can Solana (SOL) rally after tie-up with PUBG maker Krafton?

Messi’s contract with Socios is a huge achievement for the firm, which is yet to build a presence in the crypto market dominated by platforms like Coinmarketcap, CoinGecko, etc. These platforms are information aggregators on crypto projects worldwide. 

Socios.com has so far signed deals with about 130 sports organizations, including clubs like FC Barcelona, Juventus, Manchester City, AC Milan, UEFA, etc. 

The company plans to conduct at least 500 polls in 2022 to enable token holders to influence fan-centric decisions, ranging from kit design, squad numbers to celebration songs. It also plans to offer rewards, including NFTS, merchandise, match jerseys, and exclusive discounts and offers linked to major brands in 2022.

Also Read: Why did Thorchain (RUNE) crypto gain 150% in one month?

© Natursports | Megapixl.com

Also Read: What is Zilliqa (ZIL) crypto and why is it rising?

What is Fan Token?

As the name suggests, Fan Token are cryptocurrencies to enhance fans' experience. Token holders can vote and engage in decisions related to their clubs, such as merchandise designs, rewards, etc. Fan tokens are fungible tokens used to buy club merchandise, experiences, etc.

Also Read: What is EOS crypto as its token’s trading volume rockets nearly 400%?

These tokens are a new source of revenue for the clubs. It is a new way for fans to engage with the coveted clubs, which is otherwise difficult. Other fan token organizations include the Chiliz token, the Manchester City Fan Token, and AC Milan Fan Token. 

Also Read: What is Metapets (METAPETS) crypto? All you need to know

Bottom line:

Lionel Messi, who has millions of fans worldwide, said their respect and admiration drove him to give his best in the game since his first professional match.

Socios.com enhances fans’ experiences, enables them to “be more”, Messi said, adding that he was proud to join Socios’ mission to create a “more connected and rewarding future” for fans.

Risk Disclosure: Trading in cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory, or political events. The laws that apply to crypto products (and how a particular crypto product is regulated) may change. Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading in the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed. Kalkine Media cannot and does not represent or guarantee that any of the information/data available here is accurate, reliable, current, complete or appropriate for your needs. Kalkine Media will not accept liability for any loss or damage as a result of your trading or your reliance on the information shared on this website.