Highlights:
- In Canada, ice hockey is probably the most popular sport, and it seems that companies have realized that now is the time to integrate cryptocurrencies with the game.
- 3ICE, an ice hockey league in North America, has partnered with Bitcasino, a Bitcoin-led online casino operator.
- Canada appears to be crypto-friendly, and there are crypto-related companies listed on the Toronto Stock Exchange (TSX).
As the craze for cryptocurrencies and blockchain technology grips the world, sports leagues and teams have started to explore this space to engage with fans and stay relevant in today's age.
We have already seen significant football tournaments and teams partnering up with companies exploring the blockchain and crypto space.
Teams like Manchester City and Juventus are among the top football clubs globally. They have their fan tokens, a type of digital asset for fan engagement, and use cases like participating in voting.
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In Canada, ice hockey is probably the most popular sport, and it seems that companies have realized that now is the time to integrate cryptocurrencies with the game.
3ICE, an ice hockey league in North America, has partnered with Bitcasino, a Bitcoin-led online casino operator. Under the deal, Bitcasion will become an official partner of 3ICE in Canada.
Key details about 3ICE and Bitcasino
As per the agreement, Bitcasino will promote its brand during the league and includes a chance for customers to win a VIP experience at 3ICE's tour stops in Canada.
Additionally, Bitcasino's customers could participate in a free-to-play contest where fans can attempt to select winners and score the game and stand a chance to win cash rewards and prizes.
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3ICE is an ice hockey league, and it was founded by E.J. Johnston, who has previously worked in companies like Fox Sports and Getty Images.
The 3ICE league comprises six teams, and they will travel to tour stops and participate in the tournament. Each team will have seven team members, and they will compete in a nine-week long season.
Bottom line
There's no doubt that ice hockey is popular in North America, and it seems that the organizers and crypto companies are looking to take an edge by trying to catch the viewers' attention.
In 2015, a report claimed that ice hockey contributed C$ 11 billion to Canada's economy every year, a figure that could have increased since then.
As China launched a crackdown on crypto mining operations, some market analysts suggested that Canada and the United States had the potential to become leaders of crypto mining operations.
Canada appears to be crypto-friendly, and there are crypto-related companies listed on the Toronto Stock Exchange (TSX).
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If cryptocurrency-related platforms get feautred in ice hockey tournaments, it could generate curiosity among the non-crypto enthusiasts.
Eventually, this could result in increased adoption of virtual currencies.