People are cutting social activities amid the cost-of-living squeeze

3 min read | September 27, 2022 09:41 AM BST | By Rishika Raina

Highlights

  • According to data released by CAP, about half (49%) feel their costs are surged by £101 to as high as £500 per month.
  • Socialising and leisure activities have been reduced by more than one-third.

Amid the spiralling cost of living squeeze, people's social lives are getting impacted. According to a debt help charity, people are cutting back on social activities to tackle the rising living costs. According to data released by Christians Against Poverty (CAP), about half (49%) feel their costs are surged by £101 to as high as £500 per month.

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Over four-fifths (84%) of people, who participated in the survey across the country in August, reported that the ongoing crisis has financially impacted them. Over one-third (37%) revealed that they have reduced socialising and leisure activities.

The survey, which covered over 2,200 people, found that about six out of ten (61%) people have decreased their energy usage to save more. Meanwhile, 46% go shopping at cheaper supermarkets, and 16% skip meals. Ahead of a rough winter, 13% of people lag on their bills while 42% have borrowed to tackle the soaring costs.

Out of the borrowers, 40% have borrowed at least £1,000, while 15% have borrowed over £3,000 during the year. The debt crisis has been growing among people, which may escalate further during the colder months. While the crisis goes on, people with surplus savings may consider investing in the stock market.

Amid this, let’s explore few consumer stocks based on their YTD (year-to-date) returns. 

British American Tobacco plc (LON: BATS)

The market cap of the UK-based cigarette producer, British American Tobacco plc, stands at £76,382.98 million. On a YTD basis, the company's return stands at 25.30% as of 27 September. Meanwhile, its one-year return stands at 28.86%, with an EPS (earning per share) of 2.97. The FTSE 100 constituent's turnover (on the book) stands at £6,497,851.94, and its annual dividend yield is 6.4%. BATS shares were trading at GBX 3,424.00, rallying by 0.71%, at 9:07 AM (GMT+1) on Tuesday. 

Imperial Brands plc (LON: IMB)

The shares of the UK-based maker of tobacco and related items, Imperial Brands plc, stand at £17,995.98 million. On a YTD basis, the company's return stands at 17.59% as of 27 September. Meanwhile, its one-year return stands at 23.41%, with an EPS of 3.00. The FTSE 100 constituent's turnover (on the book) stands at £1,347,129.26, and its annual dividend yield is currently at 7.4%. IMB shares were trading at GBX 1,907.00, surging by 0.71%, at 9:12 AM (GMT+1) on Tuesday. 

Pendragon plc (LON: PDG)

The market cap of the UK's top automotive retailer, Pendragon plc, stands at £379.97 million. On a YTD basis, the company's return stands at 16.98% as of 27 September. Meanwhile, its one-year return stands at 46.49%, with an EPS of 0.04. PDG shares were trading at GBX 27.10, dipping by 0.37%, at 9:15 AM (GMT+1) on Tuesday.


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