From Indonesia to the Philippines: SportsHero’s (ASX: SHO) Southeast Asia Gaming Expansion

4 min read | July 03, 2025 09:51 AM AEST | By Team Kalkine Media

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From Indonesia to the Philippines: SportsHero’s (ASX: SHO) Southeast Asia Gaming Expansion — Image source: Company PPT

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Highlights

SportsHero has expanded its presence in Southeast Asia’s digital entertainment sector through strategic partnerships with telecommunications providers.

The partnership with iGVault led to the launch of the iGV Family Game Room, targeting Indonesia’s PC gaming market.

Agreements with Indosat Ooredoo and XL Axiata have enabled Direct Carrier Billing (DCB) access to the company’s gaming services.

SportsHero recently entered the Philippines market via a USD 1 million agreement with PLDT.

SportsHero Ltd (ASX:SHO), a sports-focused technology company, is delivering innovative digital platforms that enhance fan engagement and interaction across esports, gaming, and traditional sports. With its growing presence in Southeast Asia and strategic partnerships with major telecommunications providers, the company is rapidly expanding its footprint in the region’s fast-growing digital entertainment market.

SportsHero Taps Into Gaming Revenue Boom

According to Statista’s March 2024 Gaming Report, cited by SportsHero, the gaming industry remains the highest-grossing entertainment category globally. This leadership is driven by gamers’ long-standing acceptance of a “pay-to-consume” model, where users willingly spend on content, access, and experiences. This monetisation approach has helped gaming surpass traditional media formats such as film, music, and television.

Expanding Regional Footprint Through Strategic Partnerships

SportsHero began its collaboration with iGVault HK Limited, operator of global esports virtual asset platform iGV.com, in November 2023 through a three-year partnership agreement. This partnership paved the way for the launch of the iGV Family Game Room, a cloud-based gaming platform that debuted in September 2024. Targeting Indonesia’s estimated 8.3 million PC gamers, the Family Game Room offers a unique game-sharing experience with access to over 200 popular titles.

SportsHero quickly secured key distribution partnerships in Indonesia for the iGV Family Game Room Pass:

Indosat Ooredoo Hutchison Agreement (Dec 2024): A five-year agreement with Indonesia’s second-largest telco enables SportsHero to market the iGV Family Game Room Pass.
XL Axiata Agreement (Feb 2025): A two-year agreement with Indonesia’s third-largest telco further expanding distribution channels.

Both partnerships went live in mid-2025, enabling subscribers to sign up for the service via Direct Carrier Billing (DCB), simplifying payment processes and improving accessibility for consumers.

Expansion into the Philippines

Building on its success in Indonesia, SportsHero took a significant step into the Philippine market in July 2025 by signing a USD 1.0 million (AUD 1.55 million) minimum contract value agreement with PLDT Inc., an integrated telecommunications company based in the Philippines. The two-year deal, renewable for an additional year, will see PLDT distribute the iGV Family Game Pass with comprehensive marketing support and DCB integration across its customer base.

Proprietary Technology & Localised Platforms

SportsHero has invested heavily in proprietary, scalable, cloud-based technologies, integrating features such as live match updates, interactive games, video content, and news. These solutions are designed to deliver engaging fan experiences and support seamless content delivery across multiple regions.

A key success story has been the localised Indonesian platform OlahBola, developed in partnership with the Indonesian Football Association (PSSI). In less than eight months, OlahBola has attracted over 3.6 million unique users by offering exclusive local content, live video, gamification, and integrated e-commerce.

Ongoing Capital Investment

To support its rapid expansion, SportsHero completed a capital raising of AUD 500,000 in September 2024, issuing 50 million new fully paid ordinary shares at AUD 0.01 each.

With its proprietary technology, localised content platforms, and agreements with major telecommunications providers in Indonesia and the Philippines, SportsHero is participating in the expanding esports and gaming market in Southeast Asia. Initiatives such as the iGV Family Game Room and OlahBola reflect the company’s involvement in addressing the region’s increasing demand for interactive digital entertainment.

SHO shares traded at AUD 0.028 per share on 2 July 2025 with a market cap of AUD 20.48 million.

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