- Two-day Amazon Prime Day sale has 2 million products on offer across 20 countries.
- In 2020, Amazon’s Prime Day sales were up 45.2% to US$104 billion from the previous year.
- Macy’s, Kohl’s, Walmart, Bed, Bath & Beyond etc. also launching sales, coinciding with Prime Day.
Amazon.com Inc.’s (Nasdaq: AMZN) popular Prime Day sales bonanza kicked off at noon on June 21, with 20 million deals at discounted prices on offer across 20 countries, including the US.
The 48-hour Prime Day sale is an exclusive shopping event for over 150 million subscribers of Amazon Prime, besides others looking for bargain shopping.
The sale offers great discounts on a range of segments, like baby products, health items, tech gadgets, consumer durables, such as mobile phones, TVs, washing machines, and personal care supplies. New deals are added at regular intervals during the period.
Those who are not members of Amazon Prime can sign up for a 30-day free trial and shop. This year has been special as the highest number of products are available on discounts in the seven-year history of Amazon Prime sales. Besides, the event was preponed to boost sales.
Amazon had sold products worth US$104 billion on Prime Day last year, up 45.2% from the figure in 2019. It also had reported a higher number of people visiting the site compared to the previous year.
However, Amazon will face tough competition this year as many e-commerce retailers also offering discounts and promotions on the same days. Bed, Bath & Beyond (BBBYO), Target Corp. (TGT.N), Macy’s Inc (MN), Kohl’s Inc. (KSS), Walmart Inc. (WMT) are also offering sales on June 21 and 22 like AMZN. People who are not a fan of AMZN can opt for these options.
On the same days as Prime Day, Kohl's Wow Deals will offer discounts and cashback on household goods, beauty, and fashion apparel. Also, Macy's Epic Specials coincides, with Amazon's Prime Day and offering huge discounts on makeup, cookware, perfume, skincare, air fryer, and other products.
Walmart’s sale from June 20-23 offers electronics, home, toys, beauty, and fashion products at discounted rates. Bed, Bath & Beyond has sales on June 20-22 and offers same-day delivery. Products like Crux appliances, Ugg Bedding, and vacuums have more than 40% discounts.
Wayfair (W), which sells furniture, décor, and mattresses, etc., is offering up to 60% discount, while Home Depot is giving more than 40% discount on some products. Other retailers offering sales during Prime Days are Nike, Backcountry, Mattress Firm, Chewy, Joann, and Casper.