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On September 7, Catizen, a Telegram mini-app developed by PLUTO Studio, announced that it has reached 34 million users within its first six months of operation. Catizen, a tap-to-earn and play-to-airdrop gaming platform, has also claimed the top revenue spot among Telegram apps. According to their post on X, Catizen boasts 800,000 paid users, with an average revenue of $33 per paying user.
The platform's rapid growth has attracted significant attention. {PLUTO} Studio recently received an undisclosed investment from The Open Platform, the largest developer group within the TON network. This investment highlights Catizen's growing influence and its pivotal role in the expanding TON ecosystem.
Catizen's launch in early 2024 marked PLUTO's entry into publishing, and since then, it has garnered support from prominent entities such as Hashkey and Binance Labs. Hashkey is providing regulatory guidance and technical support for blockchain infrastructure, positioning itself as a key player in the {TON} ecosystem with Catizen as its first Web3 partner. According to Ben El-Baz, Managing Director of HashKey Global, the influx of developers on the TON blockchain signals a prosperous period ahead for the ecosystem.
The platform’s success mirrors the broader trend of tap-to-earn games gaining traction throughout 2024. Another notable Telegram-based game, Hamster Kombat, recently surpassed 300 million users and is preparing to launch what is being described as the largest airdrop in history. This airdrop aims to surpass Uniswap’s 2020 airdrop, which distributed over $6.43 billion.
The growth and achievements of Catizen and similar platforms reflect a vibrant and evolving landscape in the gaming and blockchain sectors, particularly within the Telegram ecosystem.
