Corporates rush to grab a bite of the Bitcoin rally

  • January 17, 2021 12:32 AM AEDT
  • Hina Chowdhary
    Hina Chowdhary
    Director, Equity Hina Chowdhary
    1706 Posts

    Hina Chowdhary is the Director, Equity Research at Kalkine and has an extensive experience of about 15+ years in the area of Research, which includes 5+ years in Equities Research particularly. She has earned a Master of Science degree from the renow...

Corporates rush to grab a bite of the Bitcoin rally


  • The pandemic has proved to be an accidental catalyst for the safe-haven assets, especially gold and now bitcoin.
  • NASDAQ-listed MicroStrategy’s bitcoin portfolio was pegged at US$2.75 billion after a multi-fold rise in prices.
  • Bitcoin is now more regulated and gradually being accepted in the traditional financial system.

Bitcoin, the cryptocurrency which started trading in 2009, has sparked off a new trend of blockchain technology and is now being implemented across industries from banking to diamonds.

Bitcoin Daily Price Quote 5-year as on 15 January 2021 Chart Source: Eikon Refinitiv

The first and also the most popular cryptocurrency, is continuing its rally in the new year 2021 and is trading at US$39,444 (as on 15 January 2021 at 10:15 AM AEDT), offering a 1-year return of ~352%.

Read Here: Bitcoin in 2020 - A Year of Low Interest Rate, Quantitative Easing, And Economic Drop-Off

Why Bitcoin?

A pandemic, such as the one we are in currently, draws quantitative easing measures from the government and its agencies. Any additional easing might save an economy from collapse but may lead to a drastic depreciation of holdings and investments. Such adverse situations during the financial crisis are bound to hit the companies and governments which hold fiat currency in millions and billions.

The value of these held cash reserves is depreciated by the rise in inflation, restricting the purchasing power of their savings. The most popular and reliable way to combat such situations is to invest into safe haven assets such as gold.

Important Read: Bitcoin At an All-Time High Outperforming All Asset Classes, Why are investors Gung-ho?

While gold has historically been claimed as a safe haven asset, it does stand true to its label and is currently being traded at US$1,848 an ounce as on 10:50 AM AEDT on 15 January 2021.

Presently, bitcoin presents itself as an inflation hedge as the governments around the world have announced stimulus packages to push money into the economy. Bitcoin and even other cryptocurrencies have managed to outperform gold and have benefitted major corporations. Additionally, bitcoin’s fixed supply (21 million) makes it a prized possession and ideal investment.

Suggested Read: As Bitcoin price scales a new peak, Crossgate Capital comes into prominence

2020 Turned tables for BTC, 2021 to continue

Globally renowned American billionaires and ace investors including Stanley Druckenmiller and Paul Tudor James have been vocal about their support to Bitcoin. Additionally, some large corporate houses, including the NASDAQ-listed Square and MicroStrategy have used their cash reserves to purchase bitcoin.

MicroStrategy has invested a total of US$425 million in bitcoin in two tranches, first one of US$250 million in August and second of US$175 million in September 2020. In December, the business intelligence company purchased further 29,646 bitcoins infusing ~US$650 million.

The initial amount of US$425 million has now grown to over ~US$1.6 billion, while the later total market value of investment stands at ~US$2.75 billion. MicroStrategy closed at US$631 a share on 14 January on NASDAQ, observing a multifold increase in market capitalisation to US5.85 billion.

Another NASDAQ-listed firm, Square had invested US$50 million, which now stands at a whopping ~US$184 million.

Why is now the perfect time for Bitcoin?

Following the bull run of 2020, bitcoin is now an established safe haven asset. Additionally, the cryptocurrencies have grown out to be more widely accepted. Swiss financial authority FINMA has granted banking licences to 2 cryptocurrency banks, accepting crypto in its financial system.


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