Get Ready for TSX Consumer Stocks to Shine in 2024 - Kalkine Media

November 19, 2023 12:00 AM EST | By Team Kalkine Media
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In a significant shift, Barclays strategists have reversed their recommendation, favoring stocks over cash, marking a departure from the cash-centric approach they maintained for the past two quarters. Historically, they recommended cash over stocks and bonds, including fixed-income options such as Guaranteed Investment Certificates (GIC). The change suggests a growing optimism in the equity market, particularly on the TSX, anticipating single-digit returns in 2024, which are expected to outperform fixed-income assets, even with bond yields above 5%.

This shift in sentiment aligns with a broader trend observed by various strategists, indicating a preference for two- to three-year bonds as equities, especially TSX consumer stocks, show signs of recovery. Investors are urged to embrace risk, considering the potential for returns surpassing the 5% offered by yields. The change is underpinned by the anticipated conclusion of rate hikes, coupled with an improving economy, advancements in artificial intelligence, and the potential for increased revenue and earnings, all contributing to a positive outlook for TSX consumer stocks and the broader market. Recent market performances, including the TSX, point towards a bullish sentiment, signaling a potential end to the reign of cash as king.

While strategists are cautious about expecting double-digit growth in the markets, they acknowledge reduced downsides and identify opportunities for certain stocks, especially in the consumer sector, to deliver robust returns. In this context, discretionary stocks, particularly in the service-oriented sector, are highlighted as potential beneficiaries in the ongoing market rally into 2024.

Promising Discretionary Stocks:

  • Canadian Tire (TSX:CTC.A)
    Positioned to thrive as retail rebounds, Canadian Tire offers exposure to the recovering automobile sector. Despite recent sales challenges, the stock presents a long-term investment opportunity. Trading at a modest 15.05 times earnings and boasting a substantial 4.83% dividend yield, the recent dip in share price, attributed to missed profits and layoffs, could set the stage for a rise during a bull market.

  • Magna International (TSX:MG)
    Poised to address supply-chain disruptions and capitalize on the growing electric vehicle market, Magna is a strong contender. The company's role in solving supply-chain issues and increasing its guidance positions it for growth. With a price-to-earnings ratio of 15.79 and a 3.39% dividend yield, Magna stock is viewed as a compelling option, particularly as the market rallies in 2024.

As the market dynamics evolve, these discretionary stocks represent potential opportunities for investors seeking to capitalize on the changing landscape and market optimism.


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