PointsBet M&A Drama Heats Up as Betr Steps Up with Strategic Bid | ASX200 Update

May 12, 2025 11:41 AM AEST | By Team Kalkine Media
 PointsBet M&A Drama Heats Up as Betr Steps Up with Strategic Bid | ASX200 Update
Image source: shutterstock

Highlights 

  • PointsBet grants exclusive access to Betr for due diligence 
  • Bidding war intensifies with major stakes taken by both sides 
  • Proposal hints at potential strategic synergy with scrip-cash mix 

The M&A activity surrounding PointsBet Holdings (ASX:PBH) has taken a decisive turn, with the company granting Betr a period of exclusive due diligence. This move follows a brewing bidding war that has piqued market interest across the ASX200, drawing in high-profile investors and potentially reshaping the competitive landscape in the gaming and wagering sector. 

Betr, formerly operating under the name BlueBet, has emerged as a significant contender for PointsBet after submitting a competing bid to that of Japanese entertainment firm Mixi. PointsBet’s board had previously backed Mixi’s offer, which valued the business at approximately AUD $353 million. However, the tables began to turn in late April when Betr acquired over 66 million shares—equivalent to nearly 20% of PointsBet’s total stock. 

The strategic maneuver by Betr culminated in PointsBet (ASX:PBH) granting the firm a phased period of due diligence. The company noted that this process would focus on evaluating the synergy value and the structure of Betr’s proposed scrip component. Betr’s offer is a blend of 57% cash and 43% scrip, suggesting a balanced approach that incorporates both immediate value and future equity potential. 

Further amplifying the intrigue, investment group Tanarra Capital made a separate move last week by purchasing an 8% stake in Betr. This backing not only adds credibility to Betr’s proposition but also indicates growing interest among institutional investors in the evolving scenario. 

PointsBet stated that Betr’s proposal is "reasonably expected to lead to a superior proposal," hinting at the potential for a revised recommendation pending the outcome of the due diligence process. 

This unfolding story offers broader implications for investors tracking trends in the ASX200 index, where consolidation within sectors can drive revaluations and strategic realignments. While gaming stocks may not traditionally fall under the umbrella of ASX dividend stocks, strategic takeovers and asset repositioning often catch the attention of income-focused portfolios looking for diversified exposure. 

As the next chapter in the PointsBet bidding saga unfolds, investors and market watchers will be closely analyzing the outcome of Betr's due diligence phase. With multiple stakeholders now engaged, the final outcome could set a new tone for the gaming industry’s M&A landscape on the ASX. 


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