On 24 January 2019, Scout Security Limited (ASX: SCT), a wireless home security system provider, has announced an update on its marketing activities. The company mentioned that they aim to boost the sales in 2019, which have started with its attendance at the 2019 CES consumer electronics trade show in Las Vegas, Nevada and the modernization of the Company’s website.
The company’s co-founders, CEO Dan Roberts, and CTO Dave Shapiro represented the Company at the 2019 CES consumer electronics trade show along with Head of Sales Noah Ney from 8-11 January 2019. This year more than 180,000 leaders in consumer technologies were brought together, displaying 4,400 exhibiting companies and 600 start-ups. Among participants at the industry-only event were manufacturers, suppliers of consumer technology hardware and developers.
As stated by Scout Security CEO Mr. Dan Roberts, that CES is always an ideal opportunity to kick off their business development efforts for the new year. Each year, Scout’s team meets with a wide array of industry channel partners and vendors. In those meetings, they discuss the Scout’s offerings. The smart home industry and Internet of Things are continuously expanding and has been a focal point of CES, as a show, for several years now.
In 2018, the company attended CES, and that helped them to establish several relationships and deals. The company expects that the meetings they had this year will, similarly, result in several new relationships for the company in 2019.
In 2018, the company secured a partnership with a retailer of a global scale in Walmart, whose online channels have stocked the company’s product suite since mid-December.
The company intends to deliver more partnerships so that they can expand their reach and wants to grow the business in the year ahead.
In December, the company launched an all-new website at www.scoutalarm.com after modernizing the website so that they can use the Shopify e-commerce platform and it will also refine the Company’s message to consumers for 2019. After this, the site has become more flexible for marketing purposes.
In addition, the Company has modernized its profile and listings on Amazon. The company has maintained a customer rating of more than 4 stars. This has coincided with an increase in purchase order quantities and is expected to boost sales through the Amazon platform as the year progresses.
Recently the company has announced that they have entered into a strategic partnership with multinational security company Prosegur, which is investing up to A$7.4 million (US$5.3 million) in the Company.
The company is well-funded to invest in activities that will rapidly grow the brand through direct channels and through the Company’s white label business which is expected to expand in 2019.
Stock performance: The shares of Scout Security Ltd are trading at A$0.170 (as at 3:38 PM,24 January 2019), up by 3.03%. The company has 119.21 million outstanding shares with the market cap of circa $19.67 Million. The stock has delivered the positive return of 3.13% over the past six months. During the last one month, SCT delivered the negative return of 2.94%.
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