Oil Surge and Familiarity Bias in ASX 200 Portfolios: A Look at Woodside, Karoon, and Others

June 20, 2025 04:37 PM AEST | By Team Kalkine Media
 Oil Surge and Familiarity Bias in ASX 200 Portfolios: A Look at Woodside, Karoon, and Others
Image source: Shutterstock

Highlights

  • Energy shares including Woodside and Karoon rise alongside climbing oil prices

  • Portfolio familiarity linked to perceived complexity in investment selection

  • Industry insights emphasise competitive advantage and simplified portfolio alignment

The energy sector saw notable movement on the ASX 200 as oil prices continued to rise amid global uncertainty. Woodside Energy Group Ltd (ASX:WDS) and Karoon Energy Ltd (ASX:KAR) gained traction during this period, aligning with broader gains in crude benchmarks. Other energy players such as Horizon Oil Ltd (ASX:HZN) and Beach Energy Ltd (ASX:BPT) also recorded modest upward activity.

This trend follows escalating tensions in the Middle East, specifically pending developments from the United States that could affect global supply chains. The increasing price of Brent oil has become a key driver behind the share movements in these energy-linked companies, many of which feature within ETFs like Vanguard Australian Shares ETF (ASX:VAS), a constituent of major indices including the ASX 100 and ASX 300.

Reframing Familiarity: Understanding Portfolio Composition

An evolving discussion in portfolio strategy has been reignited by insights from market experts focusing on the impact of familiarity on portfolio choices. It is often found that personal exposure to certain business types, such as supermarkets, tech platforms, or discretionary retail, influences comfort levels in evaluating those companies.

However, when compared to actual portfolios, these familiar businesses are frequently underrepresented. This disconnect arises because individuals can easily articulate challenges in well-known businesses, leading to hesitation despite their understanding of the operational dynamics.

In contrast, entities that are less understood — such as mining or infrastructure operators — may enter portfolios without the same scrutiny, based on surface-level performance indicators rather than fundamental understanding.

Competitive Advantage and Pricing Take Centre Stage in Market Conversations

Conversations within financial circles have returned to core themes such as competitive advantage and pricing. Industry voices continue to highlight the value in assessing long-term business moats rather than short-term market noise. A recent discussion featuring prominent fund managers emphasized that business longevity and economic moats can serve as crucial differentiators.

The dialogue also suggests that many retail participants may benefit from mapping their circle of competence — a concept urging alignment between familiarity and financial exposure. Exercises in academic settings are already using this method to encourage conscious portfolio construction.

Applying Simplicity to Complexity in Market Decisions

One of the more resonant takeaways from recent commentary was the paradox of informed avoidance. Investors often bypass well-understood firms due to an over-awareness of challenges, while allocating to unfamiliar sectors without full evaluation. A humorous but illustrative comparison was drawn between someone avoiding a retail chain like JB Hi-Fi due to known market pressures, while simultaneously allocating to a mining operation with no clear grasp of its logistics or profitability structure.


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