Crowd Media to Collaborate with Pluto Services Limited to Develop Digital Based Insuretech products

  • Jan 13, 2020 AEDT
  • Team Kalkine
Crowd Media to Collaborate with Pluto Services Limited to Develop Digital Based Insuretech products

Global media and marketing company Crowd Media Holdings Limited (ASX:CM8) has struck a deal with London-based Pluto Services Limited (, marking a major step towards its plan of developing digital based fintech and insurtech products for the millennial market.

In an announcement made on 13 January 2020, Crowd announced that it has entered into an exclusive arrangement with Pluto Services to develop an appropriate commercial structure that would leverage Crowd’s core strengths to assist Pluto to roll out its recently launched award-winning “millennial” travel insurance products into the EU market (excluding UK).

Following the release of this news, CM8 stock price witnessed an upward lift of 4.348% during the day’s trade.

Understanding the Deal

Pluto, a British Airways Traveltech company, recently identified that 70% of customers weren't satisfied with their current insurer and 38% of 18 - 34-year olds did not even buy travel insurance when going away, mainly due to following reasons:

  • Travel insurance is confusing & complicated
  • Buying it is painful & slow
  • Millennials don't trust insurers to help when things go wrong

In order to successfully roll out its recently launched award-winning “millennial” travel insurance products into the EU market, Pluto has joined hands with Crowd to develop an appropriate commercial structure. Luckily for Pluto, Crowd has experience in digital marketing to millennials and Gen Z in most European countries and across 12 different languages.

Considered as a pioneer in influencer and social media marketing, Crowd Media claims to understand the global millennial generation very well and has helped provide creative solutions for several clients of popular brands which include Nescafe, ESPN+, L'Oréal, FOREO and many more.

Under the exclusive arrangement, both the parties have agreed to utilise an initial 90-day exclusivity period to settle for a partnership framework that may include an all-encompassing digital marketing strategy across Europe (excluding the UK) and an appropriate commercial partnering arrangement between the parties.

Crowd believes that this collaboration is in line with the company’s strategic vision of being a tech-based, vertically integrated social commerce business selling exemplary products and services that are integral to the lives of its customers.

2020 Kickstarts on a Positive Note

Entering into an exclusive arrangement with Pluto is the second major announcement the company has announced in the last one week. Recently on 8 January 2020, the company had announced regarding the execution of Letter of Intent (LOI) with London-based technology company Forever Holdings Ltd (FHL) for launching of a ‘voice and-visual’ interactive digital media product for a range of sectors including influencer marketing, customer service, healthcare and education.

As per the LOI, both Crowd and FHL have agreed to evaluate the partnership opportunity, allowing Crowd to leverage off its core strengths of Q&A chatbot technology, delivery of digital content via subscription, digital social media and influencer marketing combining with FHL’s significant strength in the voice-and-visual interactive digital media sector. This announcement was also in line with the company’s recently announced strategic vision.

At market close on 13 January 2020, CM8 Stock was trading at a price of $0.024 with a market cap of around $6.52 million.


This website is a service of Kalkine Media Pty. Ltd. A.C.N. 629 651 672. The website has been prepared for informational purposes only and is not intended to be used as a complete source of information on any particular company. The above article is sponsored but NOT a solicitation or recommendation to buy, sell or hold the stock of the company (or companies) under discussion. We are neither licensed nor qualified to provide investment advice through this platform.


All pictures are copyright to their respective owner(s) does not claim ownership of any of the pictures displayed on this website unless stated otherwise. Some of the images used on this website are taken from the web and are believed to be in public domain. We have used reasonable efforts to accredit the source (public domain/CC0 status) to where it was found and indicated it below the image.


There is no investor left unperturbed with the ongoing trade conflicts between US-China and the devastating bushfire in Australia.

Are you wondering if the year 2020 might not have taken the right start? Dividend stocks could be the answer to that question.

As interest rates in Australia are already at record low levels, find out which dividend stocks are viewed as the most attractive investment opportunity in the current scenario in our report.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK