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Global media and marketing company Crowd Media Holdings Ltd (ASX: CM8) is planning to join hands with London-based technology company Forever Holdings Ltd (FHL) to form commercial digital media partnership.

In an update provided on 09 January 2020, Crowd announced that it has executed a Letter of Intent (LOI) with FHL. FHL is a voice-and-visual Interactive digital media company which has significant strength in voice-and-visual Interactive digital media space and its work is beyond proof-of-concept, with existing applications across multiple platforms including mobile and life-size installations, with new work also being developed in VR.

Next Frontier of Digital Content and Delivery

At the recently held Annual General Meeting the Company’s Chairman, Steven Schapera had highlighted the company’s plan of developing ‘voice-and-visual’ products as the next frontier of digital content and delivery. This LOI is a major step towards that plan.

Under the LOI, both the parties will work together to form a ‘voice and-visual’ interactive digital media product for a range of sectors including influencer marketing, customer service, healthcare and education.

Further, this partnership will allow Crowd to leverage its core strengths of Q&A chatbot technology, delivery of digital content via subscription, digital social media and influencer marketing combining with FHL’s significant strength in the voice-and-visual interactive digital media sector.

If things went as per plan, this partnership will be a major step towards the company’s new vision of being a tech-based, vertically integrated social commerce business selling exemplary products and services that are integral to the lives of its customers.

With some amazing tech (and know-how) in the Q&A, telco payments, and Subscriptions space, Crowd Media has already established itself as a pioneer in influencer and social media marketing.

(Source: Company’s Report)

Crowd Media’s Performance in Influencer Market Space

  • Manages more than 200 social media marketing campaigns each month
  • Leverages its proprietary technology platforms and eminently experienced team to reach millions of social media users via both social media and influencer channels
  • Acquired over 5 million millennial customers in the last 5 years
  • Helped provide creative solutions for popular brands like Nescafe, Loreal, Foreo, ESPN+ etc.

IIC Investment

Recently, the company entered into a new phase with the Invincible Investment Consortium (IIC) which identified a number of new opportunities that were compelling enough for it to invest in Crowd Media. The company announced a new 3-year plan, as per which, Crowd will focus on the following areas:

  • 2020 CY - Direct to consumer (D2C), thereby capturing a larger slice of the retail spend
  • 2021 CY - Sell digital products or services via collaborations, partnerships, or strategic alliances.
  • 2022 CY- Expanding the way Crowd interact with its favorite influencers - creating authentic and real time experiences that stimulate

Considering the strong underlying technology, recent investment by IIC, the company’s new three-year plan, its new vision, and the recently executed LOI with FHL, it can be said that CM8 is well-placed to gain from the fast-growing influencer market.

The shares of CM8 are currently trading at a market price of $0.021 on ASX.


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