From FB, TWTR, SNAP to BMBL, top social media stocks to watch

Many social media companies are facing hurdles due to Apple Inc's (AAPL) new privacy policy. Ad revenues of many companies were impacted in the last quarter. Apple's new policy now requires permission before collecting data from iOS users.

Meta Platforms, Inc. (FB) is among the companies affected by the new policy. In the fourth-quarter earnings call, CFO Dave Wehner said the company’s ad revenue might fall by around US$10 billion in 2022. 

However, not all social media companies foresee such a massive hit. For instance, Twitter and Snap Inc. may see a minimal impact. Twitter generates most of its revenue through brand advertising. So, it doesn’t require targeting market data as much as other social media companies do.

On the other hand, Snap Inc. (SNAP) has shifted its operations to a new measurement tool to tackle iPhone privacy measures. Snap CFO Derek Andersen said the tool helped rebound its ad business quicker than anticipated. 
 
Here we explore the top five social media stocks in the market. 
 
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Source: Pixabay 

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Meta Platforms, Inc. (NASDAQ: FB)

Meta Platforms Inc is one of the leading technology companies based in Menlo Park, California. It is the parent company of Facebook, Instagram, and WhatsApp.

The stock of the company traded at US$231.00 at 1:13 pm ET on February 10, down 0.43% from its previous closing price. The FB stock fell 14.67% over the past 12 months.

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The market cap of the company is US$628.30 billion, the P/E ratio is 16.73, and the forward one-year P/E ratio is 17.94. Its EPS is US$13.80.

The stock saw the highest price of US$384.33 and the lowest price of US$216.15 in the last 52 weeks. Its share volume on February 9 was 86,563,280. 

In the fourth quarter of fiscal 2021, the company's revenue rose 20% YoY to US$33.67 billion, while its net income came in at US$10.28 billion, or US$3.67 per diluted share. For fiscal 2021, the company reported revenue of US$117.92 billion, up 37% YoY. 

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Twitter, Inc. (NYSE: TWTR)

Twitter is a social media company that offers microblogging and other social networking services. It is based in San Francisco, California.

The shares of the company traded at US$37.79 at 1:18 pm ET on February 10, down 0.11% from their closing price of February 9. Its stock value decreased by 44.18% over the past 12 months.

The firm has a market cap of US$30.36 billion and a forward one-year P/E ratio of -70.06. Its EPS is US$-0.24. 

The 52-week highest and lowest stock prices were US$80.75 and US$32.05, respectively. Its trading volume was 24,473,520 on February 9. 

The company's revenue jumped 22% YoY to US$1.57 billion in Q4, FY21, while its net income was US$181.69 million, or US$0.21 per diluted share. Its full-year revenue came in at US$5.08 billion, up 37% YoY. 

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Bumble Inc. (NASDAQ: BMBL)

 Bumble is a social media company that provides an online dating platform through its mobile application. It is based in Austin, Texas.

The stock of the company traded at US$29.35 at 3:07 pm ET on February 10, down 0.81% from its previous closing price. The BMBL stock declined 57.91% over the past 12 months. 

 The market cap of the company is US$3.81 billion, the P/E ratio is 18.91, and the forward one-year P/E ratio is -986.33. Its EPS is US$1.56.

The stock saw the highest price of US$84.80 and the lowest price of US$25.90 in the last 52 weeks. Its share volume on February 9 was 3,467,743.

The company's total revenue surged 24% YoY to US$201 million in Q3, FY21. It reported a net loss of US$10.67 million or US$0.06 per diluted share. 

 For the fourth quarter of fiscal 2021, the company expects its revenue to be between US$208 million and US$211 million. 

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Pinterest, Inc. (NYSE: PIN)

Pinterest is an image-sharing and social media company based in San Francisco, California.

The shares of the company traded at US$26.06 at 3:14 pm ET on February 10, down by 2.76% from their closing price of February 9. Its stock value tumbled 69.21% over the past 12 months.

The firm has a market cap of US$17.13 billion, a P/E ratio of 56.59, and a forward one-year P/E ratio of 62.33. Its EPS is US$0.46.  

The 52-week highest and lowest stock prices were US$89.90 and US$24.01, respectively. Its trading volume was 22,994,940 on February 9.

The company's revenue grew 20% YoY to US$847 million in Q4, FY21, while on a GAAP basis, its net income came in at US$174.69 million, or US$0.25 per diluted share. Its full-year revenue was US$2.57 billion. 

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Snap Inc. (NYSE: SNAP)

Snap is a social media firm that offers cameras and other related services through its application. It is based in Santa Monica, California. 

The stock of the company traded at US$40.79 at 3:18 pm ET on February 10, up 1.27% from its previous closing price. The SNAP stock plunged 35.27% over the past 12 months. 

The market cap of the company is US$66.09 billion, and the forward one-year P/E ratio is -138.90. Its EPS is US$-0.33.

The stock saw the highest price of US$83.34 and the lowest price of US$24.32 in the last 52 weeks. Its share volume on February 9 was 67,166,840.

The company's revenue rose 42% YoY to US$1.29 billion in Q4, FY21, while its net income came in at US$22.55 million. The company reported its first positive net income since its IPO.

In fiscal 2021, its revenue jumped 64% YoY to US$4.11 billion. 

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Bottomline

With the global shift toward digitalization, technology companies are poised to gain. Technology companies are constantly upgrading their product portfolios to stay ahead in the race. However, investors should apply due diligence before investing in the stock market.