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Highlights
- Polestar targeted its rivals in its commercial during the Super Bowl.
- The WBX stock surged over 63% since it went public in October.
- The HLTH stock returned over 9% gains in the past 30 days.
Stocks of many companies that gave ads during the Super Bowl LVI game between Los Angeles Ram and Cincinnati Bengals over the weekend rallied on Monday.
In Sunday's match, Los Angeles Ram trumped Cincinnati Bengals in a 23-20 score.
Companies like Budweiser, Taco Bell, General Motors, Crypto.com, Coinbase Global, etc., ran commercials during the event. In addition, booking.com and Cue Health were among the first-timers to enter the Super Bowl ad space.
We explore three companies that were trending after they aired their commercials.
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Polestar
The Sweden-based electric vehicle company has been gaining traction after its Super Bowl ad. It may go public in the US this year through a SPAC merger with Gores Guggenheim Inc. (NASDAQ:GGPI). It is one of the first-timers to run a commercial in the Super Bowl.
The EV company took a dig at rivals like Tesla and Volkswagen with its “no-themed” phrases throughout the ad. For instance, the phrase "No Conquering mars" was cleverly used to take an indirect dig at Tesla CEO Elon Musk. The ad was for its Polestar 2 fully electric sedan.
Also, phrases like "No dirty secret" or "No Dieselgate" may have been targeted at Volkswagen's emissions scandal. Meanwhile, Polestar CEO Thomas Ingenlath said Super Bowl is "an iconic event" and is a perfect place to increase brand awareness.
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Wallbox N.V. (NYSE:WBX):
Wallbox is an EV charging and energy management company based in Barcelona, Spain. It aired a Super Bowl ad for the first time this year.
Its commercial features Seth Thomas, a lightning survivor from Durham, North Carolina, about 10 years ago. He describes how he overcame his fear of electricity with Wallbox’s products.
The WBX stock soared 3.55% to US$14.59 at 9:31 am ET on February 14. Its stock value rose 63.84% since it went public on October 4 through a SPAC merger with Kensington Capital Acquisition Corp II.
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Source: Pixabay
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Cue Health Inc. (NASDAQ:HLTH)
The California-based healthcare technology company Cue Health unveiled its Cue device in a commercial aired during the event. The product is used for at-home Covid-19 testing. Actress Gal Gadot gave the voiceover in the commercial. It was reportedly prepared in just one week.
The HLTH stock traded at US$11.31 at 9:59 is ET on February 14, up 7.51% from its previous close. Its stock value rose 9.81% over the past 30 days.
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Bottomline
The NBC Network, which owned the broadcast rights for the Super Bowl event, reportedly sold each 30-second airtime commercial slot at US$7 million.
