Why JRR Token was renamed?

2 min read | November 24, 2021 01:46 AM AEDT | By Manu Shankar

‘The One Token That Rules Them All’ -- This was the famous line that made headlines when Matthew Jensen went public with the JRR Token in August earlier this year. However, in less than three months, it was forced to fold its functioning following legal action from the family and estate of the famed series’ author. J.R.R. Tolkien.

On Tuesday, 23 November 2021, the Tolkien Estate is believed to have reached a settlement with Jensen over the JRR Token. The estate also managed to recover the domain name, jrrtoken.com, which was registered by Jensen in February earlier this year. The estate managed to hold on to the domain name by filing a complaint with the World Intellectual Property Organization (WIPO) on August 10.

Also read: Is it the right time to invest in an IRIS crypto?

Will renaming help the token?

Terming that Jensen had used the domain name in bad faith, the WIPO ruled that he needed to rename it. Following the ruling, Jensen changed the domain name to “thetokenofpower.com”, but the estate accuses that the new website still has pictures of the rings, Hobbit holes etc.

The estate solicitor Steven Maier said that the Tolkien Estate doesn’t want unauthorised parties to take advantage of the legends’ literary work.

Also read: JASMYCoin gains volume following Binance listing

Latest Squid Games in the making?

Well, the Squid games have cast doubts in the minds of people when it comes to the token with unique names. Whether the Lord of the Rings themed crypto was a fraud or not, we would never know, but it seems that infringement case definitely hasn’t helped JRR token as it intends to release a one-on-one digital card game called Dawn Rising by early 2022, where the users can stake their JRR Tokens.


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