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Summary
- The cash drop event announced by Safety Warehouse turned ugly on Saturday when people attending the event realised that the money dropped were fake.
- Objects were thrown at Safety Warehouse vehicle trying to leave the area. Also, people are now demanding the real money.
- A case has now been filed with Commerce Commission and has been escalated to the police who are currently reviewing the stunt.
The Safety Warehouse experienced a strong criticism of its cash drop event which took place in Auckland on 05 December 2020. In this event, the community was promised NZ$100k in value.
However, people who attended the event found the Company dropped fake cash and was dropping vouchers for discount. Vouchers that appeared as NZ$5 note was distributed to the crowd gathered for the event.
People complained of travelling long distances to attend this event. However, they came away with the vouchers instead of cash.
The situation turned ugly on Saturday 05 December 2020 as objects were being thrown at a Safety Warehouse vehicle trying to leave Aotea Square and people shouting furiously. They were requesting for real money as promised earlier instead of fake ones.
More than a thousand people gathered to attend the event after the Company announced to drop NZ$100k from the sky.
The fake money, which was designed to appear like real currency with the picture of Sir Edmund Hillary was swapped.
About Safety Warehouse:
The Safety Warehouse aims to offer the best client experience by providing quality solutions, expert knowledge & excellent service. The Company offer a vast and unique collection of workwear, safety footwear and PPE to protect people globally from different industries. These industries include oil and gas, welding, mining, agriculture, transport, chemical, construction, warehousing, manufacturing and so on.
What is the recent update on the PR stunt of Safety Warehouse?
A case has been filed with Commerce Commission and has been escalated to the police who are now reviewing the stunt that was pitched as a NZ$100k money drop in downtown Auckland. The police would also be inquiring the event organisers.
What does Safety Warehouse say about the Marketing event?
Andrew Thorn, Managing Director of Safety Warehouse, defended the controversial giveaway at Aotea Square and stated that the incident was incorrectly characterised as an event with fake money. He further mentioned that during the event real money was distributed as well. Adding to this, he said that the Company provided vouchers along with the cash.
