During the GWM brand strategy unveiling, Mr. Parker Shi, Head of GWM International, meticulously outlined the company's unique approach to integrating globalization and localization, emphasizing a commitment to an internationalization process aimed at elevating global market competitiveness. With an impressive 26-year history deeply embedded in the Middle East market, the unveiled strategy positions "ONE GWM" as a catalyst for extending the reach and focus of the GWM brand in the Middle East, promising a more unified and efficient brand image to offer consistent quality experience for consumers.
"GWM's vision to offer smart green mobility for all perfectly echoes with Saudi's Vision 2030 as well as other markets in the GCC Region. We are confident that GWM will be the leading force to support the local communities." Added Parker Shi.
GWM's target for GCC Area will be the No.1 NEV (New Energy Vehicle) brand in the coming years.
Website: www.gwm-global.com
Tyler Qian
Great Wall Motor Company Limited
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