Gluten-Free Flour Market Surges: Clean Label & Celeb Endorsements Drive Growth

WILMINGTON,NEW CASTLE, DELAWARE, UNITED STATES, April 18, 2024 /EINPresswire.com/ -- According to a new report published by Allied Market Research, titled, “Gluten free flour Market," The gluten free flour market size was valued at $6.4 billion in 2022, and is estimated to reach $9.4 billion by 2031, growing at a CAGR of 4% from 2023 to 2031.

The gluten free flour industry is mostly driven by the clean label and transparency. The emphasis on clean label and transparency is creating significant gluten free flour market opportunities. Consumers increasingly seek products with clear and honest labeling, free from unnecessary additives and artificial ingredients. Gluten free flour industry manufacturers can capitalize on this trend by promoting their products as clean and transparent alternatives. Clearly communicating the sourcing and processing of ingredients, along with any certifications or quality standards, builds trust with consumers who prioritize clean eating. By positioning gluten-free flours as natural, minimally processed, and free from undesirable additives, manufacturers can differentiate their products in a crowded market. Providing detailed information on packaging and marketing materials about the origin of ingredients, production methods, and any third-party certifications fosters transparency. This commitment to clean label practices not only meets consumer expectations for healthier choices but also opens up new market opportunities for gluten-free flour as an essential ingredient in the pursuit of transparent and clean eating habits.

Moreover, Celebrity endorsements have emerged as a powerful influencer in surging the market demand for gluten-free flour. As renowned personalities openly embrace gluten-free diets and endorse the associated lifestyle, their influence resonates with a broad audience, driving consumer curiosity and adoption. Celebrities often tout the health benefits and improved well-being associated with gluten-free living, creating a ripple effect that elevates the demand for gluten-free flour as a key component in adhering to these dietary choices. The endorsement of gluten-free flour by celebrities not only brings attention to the product but also contributes to a shift in consumer perceptions, associating gluten-free choices with a trendy and health-conscious lifestyle. This trend is particularly impactful as consumers often seek to emulate the dietary habits of their favorite celebrities. As a result, the market for gluten-free flour experiences a surge in demand, propelled by the influential endorsement of celebrities who play a crucial role in shaping contemporary gluten free flour market trends and preferences.

However, taste challenges further hinder the market demand for gluten-free flour. Creating gluten-free products that match the palatability of traditional options can be a complex task. Some gluten-free flours contribute distinct flavors, altering the taste profile of baked goods. Overcoming these taste challenges is crucial for widespread consumer acceptance, as the perceived compromise in flavor may deter individuals from fully embracing gluten-free options, impacting the overall gluten free flour market growth.

The gluten free flour market analysis is segmented based on product, source, application, and region. By product, the market is classified into amaranth flour, almond flour, oat flour, corn flour, and others. By source, the market is classified into cereals and legumes. By application, the market is classified into bread and bakery products, soups and sauces, and ready-to-eat products. By region, the market is classified into North America (the U.S., Canada, and Mexico), Europe (France, Germany, Italy, Spain, the UK, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and the Rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Turkey, and Rest of LAMEA).

Based on product, the gluten free flour market forecast is classified into amaranth flour, almond flour, oat flour, corn flour, and others. The almond flour segment accounted for a major gluten free flour market share in 2022 and is expected to grow at a significant CAGR during the forecast period. Almond flour is prized for its moist texture, nutrient density, and compatibility with paleo and keto diets, serving as a popular substitute in recipes. Its rich nutrient content, moist texture, and compatibility with paleo and keto diets make almond flour a preferred choice for baking, driving its popularity in various gluten-free recipes.

Based on source, the market is classified into cereals and legumes. The legumes segment accounted for a major gluten-free flour market share in 2022 and is expected to grow at a significant CAGR during the forecast period. Legume-based gluten-free flour known for their high protein content and versatility, legume flours are gaining traction in the gluten-free market. These flours impart unique flavors, nutritional benefits, and functional properties, expanding the options for gluten-free baking and cooking while meeting the preferences of health-conscious consumers. As health-conscious consumers seek plant-based alternatives, legume flours are gaining prominence in gluten-free recipes, contributing to the rise in demand for nutritious and functional gluten-free alternatives in the market.

Based on application, the market is classified into bread and bakery products, soups and sauces, and ready-to-eat products. The bread and bakery products segment accounted for a major gluten-free flour market share in 2022 and is expected to grow at a significant CAGR during the forecast period. Gluten-free flour finds application in bread and bakery products, serving as a substitute for traditional wheat flour. The demand for gluten-free flour in bread and bakery products is surging as consumers increasingly adopt gluten-free diets.

Based on region, the market is classified into North America (the U.S., Canada, and Mexico), Europe (France, Germany, Italy, Spain, the UK, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and the Rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Turkey, and Rest of LAMEA). The Europe region accounted for a major share of the Gluten-free flour market in 2022 and is expected to grow at a significant CAGR during the forecast period. Countries, such as the UK, Germany, France, Spain, and Italy, are the major contributors to the revenue of this region. High cost of raw materials, introduction of government regulations, and increase in competitive pressure are the major challenges faced by the Germany gluten-free flour market.

The major players operating in the gluten-free flour market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. Some of the key players in the gluten-free flour market include AGRANA Beteiligungs-AG, SunOpta Inc., Cargill, Incorporated, The Scoular Company, Enjoy Life Foods LLC, Parrish and Heimbecker, Archer Daniels Midland Company, Hain Celestial Group Inc., General Mills, Inc., Associated British Foods Plc.

KEY FINDINGS OF THE STUDY

By product, the almond flour segment was the highest revenue contributor to the market in 2022 and is expected to grow at a significant CAGR during the forecast period.

By source, the legumes segment was the highest revenue contributor to the market in 2022 and is expected to grow at a significant CAGR during the forecast period.

By application, the bread and bakery products segment was the highest revenue contributor to the market in 2022 and is expected to grow at a significant CAGR during the forecast period.

By region, the Europe region was the highest revenue contributor to the market in 2022 and is expected to grow at a significant CAGR during the forecast period.

David Correa
Allied Market Research
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