Cascale Expands Membership Engagement Team

AMSTERDAM and HONG KONG and OAKLAND, Calif., January 31, 2025 /3BL/ - As part of the ongoing evolution of its member engagement and governance model, Cascale has expanded its membership engagement team to include Alexandra Rieger, senior director, manufacturer membership, and Joleen Ong, senior director, brand & retailer membership. This new structure reflects Cascale’s commitment to enhancing member engagement through a more tailored and equitable approach to serving the needs of its diverse membership. Alexandra Rieger and Joleen Ong bring extensive expertise in sustainability, supply chain dynamics, and human rights, and their appointments strengthen Cascale’s capacity to deliver meaningful support to members and drive impactful outcomes across the value chain.

The shift demonstrates Cascale’s ongoing commitment to transparency, accountability, and inclusive decision-making for all members, further elevating supplier and manufacturer voices while maintaining robust support for brand and retailer, and affiliate members. By fostering equitable partnerships and balancing the diverse needs of all stakeholders, Cascale is better positioned than ever to lead the consumer goods industry toward collaboration, regulatory alignment, and sustainability goals.

Andrew Martin, executive vice president at Cascale, commented, “We’re so excited to welcome Alexandra and Joleen to the Cascale team as we strengthen our commitment to more tailored and equitable member engagement. Their leadership will bring fresh perspectives, deepen our collaboration with members, and help us address the complex challenges facing the industry. With their vast experience and depth of expertise, Cascale is better positioned to empower members and advance meaningful progress across sustainability, innovation, and equitable partnership.”

Alexandra Rieger will oversee all aspects of manufacturer member engagement and impact, ensuring manufacturers are empowered with tools, resources, and support to drive industry transformation. She has cultivated over 20 years in global sourcing and supply chain leadership roles across the industry, leading manufacturers and brands like Brandix, MAS, Triumph, Gildan, and Levi Strauss.

“Joining Cascale represents an incredible opportunity to work alongside a vast membership base to advance sustainability and innovation across the value chain,” said Alexandra Rieger, senior director, manufacturer membership at Cascale. “Each supply chain has the potential to create value and an urgent responsibility to address the challenges facing the planet and its people. I’m excited to engage with manufacturers to amplify their voices, empower their contributions, and collectively drive meaningful change—particularly in areas like decarbonization and responsible sourcing. Together, we can orchestrate solutions that balance complexity, innovation, and impact.”

Joleen Ong will lead all aspects of brand & retailer member engagement, helping members drive sustainability impact through the use of Cascale’s Higg Index tools and programs. She brings over 15 years of experience in sustainability and human rights within the apparel and footwear industries and has extensive expertise in operationalizing the Higg Index tools across brands. She previously served as the sustainability director at Fanatics, where she led the integration of sustainability practices and responsible purchasing initiatives across the enterprise, and led the sustainable manufacturing and licensing programs at Columbia Sportswear Company.

Joleen Ong, senior director, brand & retailer membership at Cascale shared, “I’m honored to join Cascale and work alongside such a dedicated team committed to driving collective action across the apparel and consumer goods industry. By equipping brands and retailers with the tools and resources needed to combat climate change and support decent work for all, we have an incredible opportunity to create meaningful change at scale. I’m eager to leverage my experience at two Cascale member brands to build robust, inclusive listening channels and partner effectively with our members on this crucial journey toward a more sustainable future.”

ABOUT CASCALE

Cascale is the global nonprofit alliance empowering collaboration to drive equitable and restorative business practices in the consumer goods industry. Formerly known as the Sustainable Apparel Coalition, Cascale owns and develops the Higg Index, which is exclusively available on Worldly, the most comprehensive sustainability data and insights platform. Cascale unites over 300 retailers, brands, manufacturers, governments, academics, and NGO/nonprofit affiliates around the globe through one singular vision: To catalyze impact at scale and give back more than we take to the planet and its people.

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