A-Leagues Media Rights Face Shake-Up: Paramount and Foxtel Signal Bids | ASX 200

June 17, 2025 03:31 PM AEST | By Team Kalkine Media

A-Leagues Media Rights Face Shake-Up: Paramount and Foxtel Signal Bids | ASX 200 — Image source: Shutterstock

Initial Deal and Market Impact

The original partnership secured broadcasting and streaming rights to the A-League Men’s and Women’s tournaments, cementing Paramount’s role in local sports broadcasting. Matches were made accessible via Paramount+ and Network 10, the company’s free-to-air outlet in Australia. This move was integral to the company's 2021 expansion efforts, enhancing its position in the competitive Australian streaming ecosystem. With its expiry approaching, stakeholders are observing closely how new terms might evolve, especially in light of increased competition for rights distribution in the sports sector.

Competitive Landscape with Foxtel

Amid Paramount’s negotiation phase, Foxtel, a prominent name in Australian pay-TV and streaming through platforms like Kayo and Fox Sports, is reportedly exploring the A-Leagues package. Such interest could set the stage for a significant bidding process. Any new involvement from Foxtel would reshape the streaming hierarchy for domestic football coverage. The outcome may also influence visibility for football across Australia’s mainstream and digital broadcasting channels, impacting viewership reach and commercial alignments within media entities tracked by All ordinaries and Asx 50 indices.

Strategic Outlook for Paramount

Despite international shifts and market fluctuations, Paramount maintains a strategic stance on sports broadcasting within the Australian context. The A-Leagues have played a central role in bolstering its local content library. With digital consumption trends accelerating, especially in sports entertainment, extending the rights could further strengthen Paramount’s local brand presence. These dynamics underline the broadcaster's broader regional vision within its media footprint, which may continue aligning with initiatives linked to listings on the Asx 300.

Implications for Australian Football Viewership

As the discussion unfolds, football fans across Australia await clarity on where they’ll access matches in future seasons. The final decision is expected to influence not only broadcast accessibility but also commercial and promotional strategies adopted by the leagues. Whichever media outlet secures the new rights may shape the tone and reach of A-Leagues content across domestic and global markets.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.