2025 Is the Year of the Individual – New Research Highlights the Power Shift in Social and Environmental Impact

February 05, 2025 06:30 AM AEDT | By 3BL

Google News:

2025 Is the Year of the Individual – New Research Highlights the Power Shift in Social and Environmental Impact — Image source: Kalkine Media

Recent News

Constellation (ASX:CR1) Unveils Promising Gold-Copper Target at Ularri...

Firebird Metals Welcomes Industry Veteran Ken Hoffman as Strategic Adv...

Capricorn Metals (ASX:CMM) Expands Operations with Contract Extensions...

Pivotal Metals Eyes Fresh Exploration Targets at Lorraine Project

NORTHAMPTON, Mass., February 4, 2025 /3BL/ - A new national study from 3BL, in partnership with TriplePundit and Glow, reveals a striking trend shaping the sustainability and social impact landscape in 2025: the growing role of individual action. According to the research, 36% of Americans believe individuals—not government or business—will drive the most positive impact on social and environmental issues this year. This sentiment is even stronger among highly engaged sustainability consumers, rising to 41%.

As organizations navigate evolving regulations and stakeholder expectations, public demand for corporate responsibility remains steady across political lines. The study found that while institutional frameworks may shift, Americans continue to expect meaningful action from the businesses they support.

Key Consumer Trends

Political and Generational Shifts: Republicans (22%) favor business-led impact, while Democrats (25%) lean on government. Gen Z trusts institutions, while Baby Boomers (38%) believe in individual action but show skepticism (26%).
Business Priorities: Consumers expect action on employee well-being (56%), sustainable packaging (54%), and ecosystem restoration (49%).
Sustainability Behaviors: More consumers are shopping secondhand, reducing air travel, and cutting meat consumption.

The 3Bs of Impact Communications: A Framework for Businesses

To help organizations align with shifting expectations, 3BL introduces the 3Bs of Impact Communications:

Blueprint: Develop a plan based on the landscape.
Benchmark: Analyze and optimize strategies for impact.
Breakthrough: Deliver the right message to the right audience.

For more details and to access the full report, visit here.

About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.

3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.
This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.