Touchstream Launches eVQA: A Breakthrough in Video Quality Analysis for Streaming Providers

April 05, 2025 09:00 AM AEDT | By EIN Presswire
 Touchstream Launches eVQA: A Breakthrough in Video Quality Analysis for Streaming Providers
Image source: EIN Presswire
MELBOURNE, AUSTRALIA, April 5, 2025 /EINPresswire.com/ -- Touchstream, a leader in cloud-based OTT monitoring solutions for video streaming, today announced the launch of eVQA (Encoder-based Video Quality Analysis), a revolutionary Video Quality Analysis (VQA) solution designed to streamline real-time video quality monitoring without the cost and complexity of traditional methods.

eVQA leverages Common Media Server Data (CMSD) headers to provide real-time video quality insights directly from the encoder, eliminating the need for costly hardware probes or complex monitoring infrastructure. Unlike traditional VQA methods that require video decoding and Digital Rights Management (DRM) handling, eVQA integrates seamlessly into existing streaming workflows, enabling scalable, cost-effective monitoring.

While CMSD has long been considered a promising but largely theoretical solution, Touchstream’s eVQA is the first to bring it into real-world application. By extracting Media Quality Assessment (MQA) data from the encoder and embedding it into CMSD headers, eVQA enables real-time monitoring at scale. This eliminates the need for expensive hardware probes, reduces operational complexity, and provides instant visibility into encoding quality, allowing engineers to detect and address issues before they impact viewers.

eVQA’s software-based approach ensures efficient, cost-effective monitoring of multiple streams without additional hardware. By tapping directly into the encoding process, it ensures uninterrupted streaming through automated pipeline switching, minimising disruptions and playback failures.
“eVQA is a game-changer for video engineers and streaming providers,” said Brenton Ough, CEO & Co-Founder of Touchstream. “By embedding MQA data into CMSD headers, we deliver real-time visibility into video quality without additional hardware, reducing costs while improving streaming performance.”

By adopting eVQA, streaming providers gain a powerful, data-driven approach to video quality analysis, ensuring superior viewer experiences while reducing operational complexity. As the industry moves toward CMSD adoption, eVQA positions video platforms at the forefront of innovation.

For more information about Touchstream eVQA, visit https://touchstream.media/evqa/

About Touchstream

Touchstream is a global leader in OTT monitoring, partnering with the world’s top broadcasters and live streaming events. Its SaaS solutions empower video operations teams to ensure best-in-class Quality of Service (QoS) through proactive monitoring across the entire video workflow. As an AWS Technology Partner, Touchstream has completed the AWS Foundational Technical Review (FTR), joined the AWS ISV Accelerate program, and integrated natively with AWS Elemental MediaSuite products to enhance streaming performance and reliability.

Mako Sarsengaliyeva
Touchstream
[email protected]

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.


Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (“Kalkine Media, we or us”), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary.
The content published on Kalkine Media also includes feeds sourced from third-party providers. Kalkine does not assert any ownership rights over the content provided by these third-party sources. The inclusion of such feeds on the Website is for informational purposes only. Kalkine does not guarantee the accuracy, completeness, or reliability of the content obtained from third-party feeds. Furthermore, Kalkine Media shall not be held liable for any errors, omissions, or inaccuracies in the content obtained from third-party feeds, nor for any damages or losses arising from the use of such content.
Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyrighted to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have made reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.
This disclaimer is subject to change without notice. Users are advised to review this disclaimer periodically for any updates or modifications.


AU_advertise

Advertise your brand on Kalkine Media

Sponsored Articles


Investing Ideas

Previous Next
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.