Ovanti (ASX:OVT) Bolsters US BNPL Strategy with New CEO Appointment Amid ASX200 Fintech Ambitions

June 24, 2025 06:55 PM PDT | By Team Kalkine Media
 Ovanti (ASX:OVT) Bolsters US BNPL Strategy with New CEO Appointment Amid ASX200 Fintech Ambitions
Image source: shutterstock

Highlights 

  • Ovanti appoints fintech veteran Peter Maher to lead US expansion 
  • Aims to accelerate growth in the BNPL and embedded finance sector 
  • Strategic move aligned with global scaling and innovation goals 

Ovanti (ASX:OVT), an emerging player in the fintech landscape, has announced the appointment of seasoned executive Peter Maher as Chief Executive Officer of its US buy now, pay later (BNPL) division. This leadership decision follows a rigorous global talent search and underscores Ovanti’s ambition to expand its footprint in one of the world’s most dynamic consumer finance markets. 

Peter Maher brings with him extensive experience in digital financial services. He co-founded Zip Co (ASX:ZIP), where he played a key role in shaping the company’s US strategy. At ZIP, Maher served as the head of enterprise merchant partnerships and previously held the role of senior director of high growth. His leadership was instrumental in scaling ZIP’s commercial presence and building strategic partnerships across North America. 

Expected to officially begin his new role on 14 July 2025, Mr. Maher’s appointment marks a significant milestone in Ovanti’s broader mission to innovate within the BNPL and embedded finance sectors. He is anticipated to drive Ovanti’s US operations with a focus on user-centric payment solutions and scalable digital infrastructure. 

Ovanti’s Executive Chair, Daler Fayziev, expressed strong confidence in the decision, highlighting Maher’s blend of industry-specific expertise, proven track record, and vision for product differentiation. According to Fayziev, the company’s long-term strategy hinges on integrating technology, compliance, and consumer trust – areas where Maher has demonstrable strength. 

This strategic move also reflects a broader trend among ASX200 stocks, where technology-driven businesses are increasingly looking to global markets for growth and innovation opportunities. Ovanti, though not currently listed within the ASX200 stocks, positions itself among a cohort of ambitious fintechs aiming to disrupt traditional payment ecosystems and align with the high-growth narrative that many ASX200 constituents share. 

As digital payment adoption continues to grow and US consumers demand more flexible financial products, Ovanti’s timely leadership addition could serve as a catalyst for its North American strategy. The company appears poised to leverage its technological strengths and market insight to expand into new verticals and partnerships, setting the stage for future growth within a competitive and evolving sector. 


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