With the exponential rise of the internet over the last decade, the concept of Digital Marketing has sprouted up like the branches of a healthy growing tree.
It is fascinating the way products, services and everything else, including the ideas, are marketed digitally via online channels. The tools are used strategically and consistently with the company's general marketing strategy.
Digital marketing is nothing but the process of promoting and advertising products, brands, services through the internet. Digital Marketing, or also commonly known as Online Marketing, is a set of marketing techniques that are executed in media and Internet channels.
Those who consume these promotional activities are called internet users. The users access the internet through more than one form of digital channels and electronic media like computers, smartphones, tablets and other electronic devices.
Digital marketing effectively engages and manages the relationship between stakeholders and customers online. It also offers a wide variety of tools such as to engage consumers and create brand awareness.
Worldwide, digital marketing is also emerging as one of the best career choices in the management field.
Today, companies are clear about the role of Digital Marketing in their marketing strategies. Most brands are now focusing more on spending their funds on digital marketing than traditional marketing.
Businesses are making most of the new technology that is benefiting the brand with a well-optimized and goal-focused strategy. Digital marketing in today's world is essential for companies, as it helps them use online resources and opportunities to promote businesses or brands efficiently.
The world is getting more digitized in every aspect of life. Today, digital marketing offers striking features to businesses such as cost-effectiveness, instant response, flexibility, convenience, effectiveness. It is determining a stronghold in the world of Marketing and Advertising.
All the offline marketing techniques which have been traditionally used are now being applied to the digital universe.
In the beginning, digital marketing was only Web-based. In simple words, the company had a website to showcase their products and provide information on the company, history and management. The transmitter emitted a message which was received by the internet user, but there was no communication happening between them. The online community also did not exist.
However, in a few years, the digital landscape changed 360 degrees with the revolution of the internet. The current web is bi-directional, and it's not a one-way communication anymore, most interestingly. The more the engagement is happening on the internet, the chances of success in the digital marketing world also increases.
There are many strategies and tools used in Digital Marketing but below listed are the commonly used tools.
Technology is rapidly growing, and platform algorithms are continually changing. Marketers have to keep themselves updated on this ever-growing sector. Additionally, because there is so much data on the internet, it is seemingly getting difficult to capture users' attention and keep them engaged.
User's attention timestamp has reduced, and they are bombarded with many brands always advertising to them. Hence, marketers have to find creative and innovative ways to market their products on digital platforms.
Digital markers are required to have a deeper understanding of consumer's online behaviour in order to analyse the data and promote products and services successfully.