Can Tom Brady & Gisele Bündchen’s epic FTX deal trigger crypto surge?

Follow us on Google News:
 Can Tom Brady & Gisele Bündchen’s epic FTX deal trigger crypto surge?
Image source: tunasalmon, Shutterstock.com

American footballer Tom Brady and wife Gisele Bündchen are the latest celebrities to enter the evolving world of cryptocurrency.


The couple have reportedly acquired an equity stake in FTX Trading, a crypto enterprise owned by billionaire Sam Bankman-Fried.

FTX Trading is known for its subsidiaries — crypto exchange FTX and tracking app Blockfolio, which is used for cryptocurrency portfolios.

Brady and Bündchen’s crypto investment come at a time when the market seems to be on a recovery bent from the recent crash amid crackdowns. On Wednesday, June 30, Ether surpassed the US$ 2,200-mark, while Bitcoin recorded a value of US$ 35,000 (2:30AM EST).

Bitcoin had dropped below the US$ 30,000-mark last week, while Ether slipped to US$ 1,920 (June 21, 2021), its lowest level since May 23. From there, the cryptocurrencies seem to have started to recover.

According to Coindesk, Bitcoin‘s 24-high stands at US$ 36,609 for the first time since June 19, when the oldest cryptocurrency was trading at US$ 36,078. Ether's 24-high, on the other hand, was US$ 2,245.49.

The rising prices indicating that the crypto market could achieve a bullish momentum in the near short term.

What is the Brady-Bündchen & FTX deal?

Speaking about the deal, Mr Brady is said to have noted the crypto world is presently undergoing an “exciting time” and that there are endless possibilities.

The quarterback is set to serve as the exchange’s brand ambassador to help drive up crypto trading. Miss Bündchen, a supermodel, is expected to take on the role of an advisor in the firm’s Environmental and Social Initiatives department.

With concerns about the ecological impacts of crypto mining getting wide attention around the world, Ms Bündchen is likely to look into this issue as an advisor at FTX and come up with strategies that keep the key environmental issues in focus.

The couple will reportedly receive an undisclosed amount of crypto as a part of the deal.

Copyright © 2021 Kalkine Media

This is not the first time when celebrities and sports stars have entered partnerships in crypto-focused enterprises. Over the years, this trend has become increasingly common as the crypto world gained more acceptance in the mainstream space.

In 2017, actor-turned-entrepreneur Gwyneth Paltrow became the face of Bitcoin wallet Abra. Before that, boxing superstar Mike Tyson partnered with Bitcoin Direct and a Bitcoin ATM was launched with his face tattoo.


The above constitutes a preliminary view and any interest in cryptocurrencies should be evaluated further from an investment point of view.

 

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Incorporated (Kalkine Media), Business Number: 720744275BC0001 and is available for personal and non-commercial use only. The advice given by Kalkine Media through its Content is general information only and it does not take into account the user’s personal investment objectives, financial situation and specific needs. Users should make their own enquiries about any investment and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media is not registered as an investment adviser in Canada under either the provincial or territorial Securities Acts. Some of the Content on this website may be sponsored/non-sponsored, as applicable, however, on the date of publication of any such Content, none of the employees and/or associates of Kalkine Media hold positions in any of the stocks covered by Kalkine Media through its Content. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used in the Content are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used in the Content unless stated otherwise. The images/music that may be used in the Content are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated or was found to be necessary.

Featured Articles

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK