Can Tom Brady & Gisele Bündchen’s epic FTX deal trigger crypto surge?

June 30, 2021 08:46 PM AEST | By Raza Naqvi

Can Tom Brady & Gisele Bündchen’s epic FTX deal trigger crypto surge? — Image source: tunasalmon, Shutterstock.com

What is the Brady-Bündchen & FTX deal?

Speaking about the deal, Mr Brady is said to have noted the crypto world is presently undergoing an “exciting time” and that there are endless possibilities.

The quarterback is set to serve as the exchange’s brand ambassador to help drive up crypto trading. Miss Bündchen, a supermodel, is expected to take on the role of an advisor in the firm’s Environmental and Social Initiatives department.

With concerns about the ecological impacts of crypto mining getting wide attention around the world, Ms Bündchen is likely to look into this issue as an advisor at FTX and come up with strategies that keep the key environmental issues in focus.

The couple will reportedly receive an undisclosed amount of crypto as a part of the deal.

This is not the first time when celebrities and sports stars have entered partnerships in crypto-focused enterprises. Over the years, this trend has become increasingly common as the crypto world gained more acceptance in the mainstream space.

In 2017, actor-turned-entrepreneur Gwyneth Paltrow became the face of Bitcoin wallet Abra. Before that, boxing superstar Mike Tyson partnered with Bitcoin Direct and a Bitcoin ATM was launched with his face tattoo.

The above constitutes a preliminary view and any interest in cryptocurrencies should be evaluated further from an investment point of view.

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