Highlights
- WES shares up over 17% YTD with consistent dividends
- FLT trading well below 5-year average price-sales ratio
- Simple valuation tools show contrasting company strengths
As part of the ASX200 stocks cohort, Wesfarmers (WES) and Flight Centre Travel Group (FLT) continue to draw attention for their performance and unique business models in 2025. Both companies operate in entirely different sectors, yet their valuations offer intriguing insights for those monitoring movements in the broader Australian share market.
Wesfarmers (ASX:WES): Stability Through Diversification
Wesfarmers, headquartered in Perth, is a diversified conglomerate that owns or holds major stakes in several well-known Australian brands. Its portfolio includes Bunnings, Kmart, Target, Officeworks, Priceline Pharmacy, and more, making it a cornerstone among blue-chip ASX200 stocks. The business model focuses on acquiring strong assets, enhancing them, and eventually realising returns through strategic exits. A notable example of this was the acquisition and later demerger of Coles Group.
As of mid-2025, the WES share price has gained 17.3% since January, supported by performance from Bunnings, which contributes over half of its operating profit. A quick way to assess its valuation is through its dividend yield. The current yield sits at 2.36%, below its 5-year average of 3.36%, hinting at a possible share price rise or a shift in dividend policy. Importantly, the latest annual dividend exceeds the 3-year average, suggesting recent dividend growth.
Flight Centre (ASX:FLT): Global Reach and Grounded Value
Flight Centre stands out in the travel sector with operations in over 80 countries. While digital transformation dominates the industry, Flight Centre maintains a strong brick-and-mortar presence, offering face-to-face consultations and personalised travel experiences. Its reach provides access to exclusive deals that continue to attract a loyal customer base.
FLT’s valuation narrative is different from that of WES. Being more of a growth-oriented company, a useful metric to assess its position is the price-to-sales (P/S) ratio. Currently, FLT trades at a P/S ratio of 1.03x, substantially below its 5-year average of 3.42x. This significant difference may reflect shifting investor sentiment or potential opportunities depending on performance expectations.
By applying simple valuation tools like dividend yield for Wesfarmers and price-sales ratio for Flight Centre, it becomes easier to get a quick snapshot of where these ASX200 stocks stand in the current market landscape.