Kalkine: How to Gauge Value in Brambles and Cochlear Shares Without Getting Lost in Jargon

June 13, 2025 12:13 PM AEST | By Team Kalkine Media
 Kalkine: How to Gauge Value in Brambles and Cochlear Shares Without Getting Lost in Jargon
Image source: shutterstock

Highlights 

  • Brambles (BXB) offers global logistics support through a reusable pallet system 
  • Cochlear (COH) leads in hearing implants with a wide global footprint 
  • Valuation metrics suggest both BXB and COH are trading below historical averages 

Understanding how to assess the value of a stock doesn’t have to be complicated. Two well-established ASX-listed companies—Brambles (BXB) and Cochlear (COH)—offer good case studies for a straightforward approach using basic valuation indicators. 

Brambles (ASX:BXB): Logistics Backbone of the Supply Chain 

Brambles is a global player in supply chain logistics, best known through its CHEP brand. Operating the largest pool of reusable pallets, crates, and containers, Brambles services industries across the Asia-Pacific, Americas, and EMEA regions. 

Its business model revolves around daily hire fees collected for the use of its pallets and containers. Each time a pallet moves from a manufacturer to a retailer or to another step in the supply chain, Brambles earns a fee. This circular, sustainable model has allowed Brambles to maintain a stable stream of recurring revenue. 

A simple way to look at how BXB shares are valued today is through their dividend yield. The current yield stands at approximately 2.21%, slightly below the company’s five-year average of 2.66%. A lower yield could mean the share price has appreciated, or it could indicate a dip in payouts. However, the latest annual report shows dividend growth over the past three years, pointing to increasing shareholder returns. 

Cochlear (ASX:COH): A Global Force in Hearing Innovation 

Cochlear, founded in Sydney in 1981, specializes in hearing implants and is a recognized leader in medical devices for auditory health. The company has helped over 750,000 individuals worldwide and operates in more than 50 countries with a workforce exceeding 5,000. 

Given its positioning as a growth-focused healthcare company, Cochlear’s valuation can be better understood through the price-to-sales (P/S) ratio. The current P/S ratio is 7.97x, compared to its five-year average of 9.18x. This suggests that the shares may currently be trading at a more favorable valuation relative to their revenue. 

A Quick Read on Long-Term Value 

While these valuation metrics are not definitive on their own, they offer a solid foundation for further analysis. Brambles’ steady dividend growth and Cochlear’s reduced P/S ratio could indicate financial health and investor confidence. Looking at long-term averages can help simplify complex financial decisions and offer insights into where the companies currently stand in their respective journeys. 

Understanding key metrics like dividend yields and price-sales ratios provides a quick, useful lens through which to explore value—especially for companies with consistent operational footprints like Brambles and Cochlear. 


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