- The challenges presented to businesses during the Covid-19 pandemic has pushed many to review their digital strategy, including how they get paid.
- Cirralto’s digital payment platforms, SpendaPay and the recently launched SpendaCollect, aim to satisfy the digital payment demand for businesses.
- The Spenda family of Payments products has taken B2B payments to the next level providing a single platform that enables all businesses to get paid what they are owed, on time.
The latest market offerings by the Australian digital service provider, Cirralto Limited (ASX: CRO) appears to be perfectly tailored to tackle the challenges currently facing most businesses during the Covid-19 global pandemic. The Company is well-positioned to maximise market opportunity from digital purchasing brought about by shopping restrictions and social distancing requirements. Cirralto’s digital payment services incorporate the recent SpendaCollect payment platform and SpendaPay which also allow its business customers to receive contactless payments conveniently from both other businesses and consumers.
Cirralto and its merger partner, Appstablishment, have significantly expanded their payments product portfolio. The development of various integrated server-based services continues to yield results with the Company currently employing several eCommerce business initiatives with consumers in the pool industry vertical.
Let’s examine how the Company, through its digital offering, is moving ahead to leverage the growth prospects of the digital market.
Spenda Payments Platform
The Spenda payments services portfolio, can be applied horizontally to almost any business, facilitating the Company’s focus on direct recurring revenue growth from a broad cross-section of industries.
Considering both capability and industry application, Cirralto is tailoring its market approach, focusing on distributors and suppliers in a variety of industry verticals. Utilising the buyer/seller relationship Cirralto employs a viral acquisition model to target retailing customers that are a direct fit for the Company’s combined POS, Service Management, eCommerce, and payment bundles.
The expanded payment product portfolio by the Company and its merger partner Appstablishment has a fusion of services catering to the contactless payment objectives.
Kalkine Image (Source: CRO ASX Update)
The expanded payment capabilities are uniquely placed to satisfy current customers, but more crucially for targeting a new and broader potential customer base. Their payment solutions, including SpendaCollect and SpendaPay, offer businesses a substantial boost to productivity along with significant time and cost-savings. Cirralto believes in the immense revenue potential of the products, driving revenue, customer acquisition and growth.
SpendaPay Merchant Payments Service
The first digital payments customers of SpendaPay have been successfully onboarded and are transacting, catalysing the advancements of the Company in the digital payment space.
The solutions provided by the platform include:
- An integrated EFTPOS offering clubbed with SpendaPOS
- A Virtual Pin Pad service to process online payments through phone or eCommerce.
The payment services allow the Company to charge customers merchant fees on a sliding scale. The base blended merchant fee is 1.5 per cent.
The EFTPOS services are directed at small businesses and franchise groups that have card sales between $500,000 and $2,000,000. The Company, and it’s merger partner Appstablishment, are also cross-selling and marketing the payment solution to their existing merchant base of more than 20,000 businesses.
Significantly, Cirralto’s development initiatives are targeted at offering direct-to-consumer technology services and facilitating the digitisation of business and their payment processes.
As business conditions improve, the Company plans on recommencing targeted marketing campaigns for acquiring customers from industry verticals, ready to adopt its integrated Spenda capabilities, including SpendaPay.
The Company aims to target its existing customer base, Fast-Moving Consumable Goods (FMCG’s) and the Automotive Industry with the SpendaPay offering.
SpendaCollect is a dynamic payment platform, enabling consumers to view and pay single or multiple outstanding invoices via a single payment transaction.
SpendaCollect has application across several industry verticals since it addresses a critical business issue, helping businesses get paid on time and improving their cash flow.
Kalkine Image (Source: CRO ASX Update)
It provides customers with an online statement-based payment service that a business can include on their websites or invoice statements. SpendaCollect can also be synced with ERP systems such as Microsoft Dynamics and SAP B1 as well as with the accounting software of small businesses such as QuickBooks Online, Xero, and MYOB.
The SpendaCollect platform securely connects customers directly to the ledger of payment accounts through an interface. It enables the customers to select the payment invoices they want to pay and directly generate payment remittance. The customers can group or split their invoices as per their needs, leading to the simplification and reduction of the operational and administrative overload.
Cirralto’s efforts are channeled towards upgrading current retail customers and onboarding new customers to one or several of its payment services. Meanwhile, it is also rounding out its payment bundles to incorporate additional features and services, including:
Tokenised and Authority based payment services- Customers can allow access for charging their account based on agreed rules such as the infield job completion or following workflows such as delivery from a supplier or signing for a package.
Banking System payment services- Increasing B2B and B2C payments footprint which allows merchants for real-time processing payments from the bank accounts of customers through the Australian Government New Payments Platform direct banking system
Trade Finance- Invigo services incorporation into payments stack allows real-time access to B2B trade finance and business-focussed BNPL services.
Debt Collection and Payment Arrangement services- It facilitates merchants in the building of collection agreements with their customers and settling them through bank account, card or trade services payment channels.
Notably, as on 17 July 2020 (AEST11:35am), CRO stock is trading at $0.012. The shares of Cirralto Limited have given a three-month return of 300 per cent.
Please note: All financial mentioned above are in AUD, unless specified.