Animoca Brands’ Mocaverse and Magic Eden Partner to Launch MagicMoca NFT Platform

September 19, 2024 11:16 AM AEST | By Team Kalkine Media
 Animoca Brands’ Mocaverse and Magic Eden Partner to Launch MagicMoca NFT Platform
Image source: shutterstock

Animoca Brands Corporation Ltd (ASX:AMB) and Magic Eden have announced a strategic partnership to co-launch MagicMoca, a dedicated NFT launchpad designed specifically for the Mocaverse community. This collaboration, unveiled on September 17, marks a significant advancement in the NFT ecosystem, aiming to integrate the strengths of both companies to offer a curated platform for high-quality NFT projects. 

Overview of the Partnership 

The MagicMoca platform will serve as a premier NFT launchpad, combining Mocaverse’s (ASX:AMB) extensive Web3 ecosystem with Magic Eden’s capabilities. The goal is to provide a curated selection of gaming and intellectual property (IP) NFT projects. By integrating both ecosystems, MagicMoca will enhance access to NFTs across major cultural sectors including gaming, sports, and entertainment. 

This initiative highlights a mutual commitment to advancing the NFT space and creating new opportunities for the communities involved. MagicMoca will be the first co-branded NFT launchpad for both Mocaverse and Magic Eden, offering exclusive NFT projects to holders of Moca NFTs, MOCA Coin, and Moca IDs. 

Features of MagicMoca 

MagicMoca is set to leverage Animoca Brands’ portfolio of over 540 Web3 projects. This expansive portfolio will aid in driving adoption within the Mocaverse community and beyond. The platform will adopt MOCA Coin as its primary currency, with Magic Eden also accepting MOCA Coin for transactions on its marketplace. 

The integration of Mocaverse products into Magic Eden’s cross-chain NFT platform will enable users to participate in curated NFT launches and build their on-chain reputation. To incentivize engagement, Magic Eden will introduce rewards through its Diamond Boost program for users who interact with MagicMoca NFTs. 

Statements from Key Figures 

Jack Lu, CEO and co-founder of Magic Eden, emphasized the significance of this partnership: “Our priority will always be to push boundaries on how to expand the world of NFTs. Tapping into innovative collaborations with Mocaverse and unlocking access to the Animoca Brands ecosystem is a huge asset for both of our communities.” 

Kenneth Shek, lead at Mocaverse, added: “Mocaverse welcomes Magic Eden to the Moca Network. We share the vision of accelerating consumer crypto through NFTs as a touchpoint for everyday users. Together, we will harness Mocaverse’s network effect and curate the best NFT projects exclusively for our communities.” 

Future Developments 

The launch of MagicMoca is scheduled for late in the third quarter of this year. The new platform will provide a robust framework for NFT enthusiasts and creators alike, promoting interoperability and expanded access to high-quality NFTs.  

This partnership between Animoca Brands (ASX:AMB) and Magic Eden is poised to create significant impacts within the NFT landscape, reinforcing both companies' positions at the forefront of the Web3 and NFT sectors. 


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