Leadership Changes at MaxMine Drive Innovation in AI for Mining Sector

Highlights

• MaxMine appoints Shaun Mitchell as CEO and Rohit Selvaratnam as CFO

• Company expands focus on artificial intelligence in mining operations

• Mitchell brings extensive experience in tech-driven growth and operational strategy

MaxMine, a technology and services provider for open-pit mine sites, has made key leadership changes as it advances its focus on artificial intelligence and operational scalability. The company operates within the mining technology space, contributing solutions that enhance productivity and data analytics for the global mining sector.

New CEO Brings Proven Industry Expertise

Shaun Mitchell has been appointed as Chief Executive Officer, following a recent tenure as Chief Operating Officer. His role as COO focused on elevating corporate strategy and establishing tactical operations aimed at improving innovation and long-term performance.

Mitchell's background includes executive leadership across digital media, enterprise software, construction, defence, and transportation. He formerly led Ocean Software and has held senior roles at multiple high-profile companies, where he was instrumental in scaling operations and implementing enterprise solutions.

At MaxMine, Mitchell assumes responsibility for daily business operations, product development, and organizational performance. His appointment follows the transition of Tom Cawley from interim CEO back to his prior position as Executive Chair.

Expansion of AI Capabilities in Mining

The leadership transition occurs as MaxMine deepens its integration of artificial intelligence technologies into its operational offerings. The company’s platform is used across mining sites to optimize decision-making at all operational levels. Its goal is to enhance the application of AI through its extensive operational dataset, which spans millions of hours of synchronised, labelled mining data.

This structured dataset underpins MaxMine’s ability to provide decision support systems tailored to the demands of mining companies. According to the company, this dataset is one of the most comprehensive in the mining industry, giving MaxMine an advantage in refining predictive and analytical capabilities through AI models.

Mitchell emphasized that the strength of MaxMine lies in its close connection with mining operations, ensuring its platform supports decisions from the executive office to on-site personnel. With increased AI integration, MaxMine plans to extend insights that improve safety, sustainability, and efficiency.

Financial Leadership Appointment Enhances Scalability

Rohit Selvaratnam has joined the company as Chief Financial Officer. With extensive experience in financial leadership, Selvaratnam has held roles across sectors including healthcare, software, banking, and telecommunications. His past roles include executive-level financial management at major institutions in Australasia.

Selvaratnam’s focus will be on supporting MaxMine’s growth trajectory by refining fiscal strategy, resource allocation, and operational efficiency. His appointment aligns with the company’s objectives of boosting productivity and accelerating its speed to commercial execution.

Operational Growth Across Regions

MaxMine has recorded substantial growth in workforce and service delivery across mining regions in Australia and Africa. The company reports that its technology has delivered efficiency gains for both multinational clients and domestic operators, particularly in sectors noted for complexity and environmental impact.

In addition to operational advancements, MaxMine is actively embedding AI across its products to expand its digital capabilities. This strategic focus is expected to contribute to the evolving landscape of ASX mining stocks. MaxMine's efforts align with broader trends in digitisation and automation within the mining sector, marking continued relevance for technology-driven companies on the Australian Securities Exchange (ASX), with MaxMine listed.

Leadership Vision for Scalable Innovation

The current leadership team is now focused on operational excellence, data-driven insights, and wider adoption of AI tools across mining operations. With an emphasis on industry-aligned innovation, MaxMine is positioning itself as a prominent contributor to transformation within the global mining technology ecosystem.