Vista Group’s Movio Limited (ASX: VGL) today confirmed the renewal of agreement with American entertainment and media company, STX Entertainment to utilize Movio Media’s data-driven movie marketing campaign solutions and research platform. The company of Vista Group International Limited, Movio Limited provides marketing solution for the film industry while specializing in cinema loyalty marketing and moviegoer data analytics.
With this agreement, Movio will provide greater understanding of movie-going audiences to the STX’s creative studio which enables them to achieve targeted digital and direct email marketing campaigns. This also helps the entertainment giant to measure the effectiveness of the campaigns and evaluate return on investment.
Last week the company also confirmed a new round of funding of US$1.5 million for its Stardust social media platform. The investment is to be led by founder and CEO of Vista Group company Powster, Steven Thompson who will contribute US$750,000 followed by US$375,000 funding from prior investor and Vista Group, each. This is to expand the Stardust App which allows moviegoers to share video reactions about movies they have seen.
The Vista Group International’s share price is currently trading at $3.730 while the stock has seen no daily price change on 10 September 2018 (5:55 PM AEST). The performance of the stock has been changed by +41.29% over the past one year.
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