RooLife (ASX:RLG) to launch TikTok store in China, sales potential poised to increase

3 min read | April 26, 2022 03:35 PM AEST | By Sukriti

RooLife (ASX:RLG) to launch TikTok store in China, sales potential poised to increase — Image source: ©2022 Kalkine Media®

RLG TikTok Store

RLG TikTok Store will sell cosmetic brands in co-operation with investment and sales channel CCTG. Through this, it will leverage networks and infrastructure of established Chinese duty-free operators. Operated with an experienced duty-free operational team, RLG TikTok Store will leverage its robust brand presence and credentials and it will also demonstrate a successful in-house live streaming network.

RLG TikTok Store will sell cross-border imported products and leverage short video content, advertisements and live-streaming campaigns.
It will promote products from brands including Dior, Lancôme, Givenchy, Kiehl’s, Estee Lauder, YSL, Clinique, SK-II and Fresh in concert with RLG’s cosmetics partner brands, Colabs, Nuria and others, to Bytedance’s 600 million shopper community in China.

GOOD READ- Riding high on consistent growth, RLG continues to chart a path forward

Live streaming market testing was completed earlier in April, ahead of its commercial launch. Live streaming for RLG products is scheduled to begin this week accessing CCTG’s business networks, marketing and customer network.

Live streaming market testing

Source- Company announcement, April 2022

A strategic move?

Live streaming to sell goods in China is flourishing, with the value of goods sold through livestreaming promotions likely to increase 100% this year to AU$425 billion, according to analysts at PingAn Securities. Meanwhile, more traditional online shopping might grow at 15%.

RLG expects sales in the first three months to be in excess of AU$300K. Besides, further growth is expected as store operations and the customer base mature.

Interestingly, with RLG’s recent launch on TikTok/Douyin, the Company now has a broad footprint of sales channels and customer reach operating on three of the largest online sales platforms in China - Alibaba’s Tmall, Pinduoduo and Bytedance’s TikTok/Douyin.

Mid-day on 26 April 2022, RLG quoted AU$0.013 on the ASX. The market capitalisation stood at A$10.53 million.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.