engage: BDR Plans To Integrate YouTube To IconicReach Influencer Platform

  • May 09, 2019 AEST
  • Team Kalkine
engage: BDR Plans To Integrate YouTube To IconicReach Influencer Platform

engage: BDR Limited (ASX: EN1), based in Melbourne, operates an online marketplace platform and provides technology solutions to clients in Australia, the United States, and other countries across the globe. On 9th May 2019, the company announced that IconicReach is working to incorporate YouTube influencers as part of its standard marketing technology strategy.

To date, IconicReach has integrated influencer marketing channels from Facebook, Instagram and TikTok. Since 2014, engage: BDR has proven video advertising contributes significant ROI for brands and is an immediate opportunity for the Company’s revenue growth. This integration further enables engage: BDR’s vision for IconicReach to be the ‘Google AdWords of influencer marketing.’

Besides, YouTube’s nearly two billion users provide an unmatchable global audience for engage: BDR’s influencer advertising.

This recent development follows the company’s announcement on 7th May 2019, regarding information on three new customers joining the IconicReach platform; Provillus, NutraPrice Pure, Coset Korea. In its Strategic Plan towards Profitability, published on 11th February 2019, engage: BDR informed that IconicReach aims to sign around three to four new customers every quarter. Keeping in line with its ambition, the IconicReach team has achieved this milestone, and has signed four new brands in Q2 thus far, ahead of plan and includes the partnership with singer, Sean Kingston.

To date in 2019, IconicReach has added a total of 10 new customers to its platform while EN1 informed that the group 2 publisher activations would start going live this week and the company expects AN incremental revenue of AUD 10.7k per day from this group.

engage: BDR’s April 2019 trading & publisher activation update suggests that the it was one of the strongest programmatic revenue months in the company history. The consolidated revenue amounted to AUD 1.22 million for April while the overall gross profit margins were recorded at 40%, sustaining the levels previously reported. The consolidated receipts totalled AUD 1.41 million and the consolidated cash outflows were around AUD 1.42 million for the month. The operating activities generated net cash burns of ~ AUD 10K.

The company deployed around AUD 250K for second group of publisher activations. Going forward, the company intends to deploy an additional AUD 150k in May for this group.

In April 2019, engage: BDR released its update on revenue growth, which scaled significantly higher than Management expected for Q1 2019, marking a strong start of Q2 2019. At the close of Q1, the daily average revenue increased about 323% and the daily programmatic revenue average scaled to about AUD 48k per day. Besides, reportedly, the first seven days of Q2 2019 revenues were around 228% of the first seven days of Q1 2019. The company’s near-term potential is ~AUD 52k per day.

engage: BDR has a market cap of around AUD 19.45 million with ~ 486.35 million outstanding shares. With the end of trading session on 9th May 2019, the EN1 stock closed at AUD 0.036, down 10% by AUD 0.004 with ~ 14.32 million shares traded.


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