AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
Highlights
Energy Drive appoints Johannes Felix Bayer to lead sales for Europe, Middle East, and North Africa
The company is accelerating its cross-border operations across heavy industry sectors
Recent strategic investment supports expansion, targeting emissions and energy cost savings
Energy Drive, a provider of intelligent energy solutions for heavy industry, has taken a significant step toward expanding its footprint across Europe, the Middle East, and North Africa (EMENA) with the appointment of Johannes Felix Bayer as Head of Sales for the region. This development aligns with the company's broader growth strategy within the industrial energy sector, which plays a critical role in the ASX 200 and All Ordinaries indices through its affiliations and partnerships with major resource companies.
Bayer Brings Industrial Sales Expertise
Bayer transitions to Energy Drive from voestalpine High Performance Metals International, where he managed sales operations in South Eastern Europe, focusing on complex sectors including steel production, automotive components, energy, and oil and gas. His earlier tenure at Thyssenkrupp as Head of Sales for Industry and Mechanical Engineering further solidifies his leadership capabilities in industrial sales.
In his new role, Bayer is tasked with establishing and scaling a high-performing, cross-border sales infrastructure throughout the EMENA region. The primary focus will initially be the steel sector, with additional outreach to manufacturing, chemical, and utility industries.
Technology-Driven Energy Efficiency
Founded in 2010, Energy Drive offers a unique as-a-service model that integrates variable frequency drives, engineering intelligence, and data analytics to optimise motor energy consumption in mining and industrial operations. This service-based delivery eliminates the need for upfront capital expenditure by clients, making it particularly attractive to large-scale operators aiming to reduce operating costs and meet emissions goals.
The firm’s solution, Intelligent Motor Control, is designed to cut down on electricity usage across heavy-duty motors without compromising performance. It serves as an enabler for industrial firms seeking operational efficiency along with sustainability compliance.
Strategic Investment Fuels Growth
This leadership expansion comes on the heels of a major growth investment from The Pears Family, aimed at accelerating Energy Drive’s international business development. Bayer’s appointment is seen as a strategic move to leverage that capital into scalable market expansion, particularly in high-energy-demand sectors like steel and manufacturing across Europe.
CEO James Hynd noted that the appointment is expected to significantly enhance Energy Drive’s appeal among EMENA-based companies seeking to lower their carbon footprint and optimise operations.
Client Partnerships and Environmental Impact
Energy Drive has built an impressive portfolio of clients, having worked with leading industrial names including ArcelorMittal, Glencore, Vale, NLMK, Sibanye-Stillwater, and Liberty Steel. The company reports substantial annual savings in greenhouse gases and other industrial emissions due to its deployed systems.
The solution’s automated nature and no-capex model allow clients to implement energy-saving technologies without financial hurdles. This model has helped the company gain traction in regions looking to meet tightening environmental standards without impacting production efficiency.
As the firm continues to expand its global presence, particularly within the EMENA corridor, the appointment of Bayer marks a key development in its mission to drive industrial energy reform and efficiency on an international scale.
