Way2VAT Strengthens Governance with Appointment of Priyamvada Rasal as Joint Company Secretary

Way2VAT's Expansive Global Fintech Presence and Market Leadership

Way2VAT Ltd is a leading global fintech company focused on automated VAT and GST claim and refund solutions. Operating in over 40 countries and supporting services in more than 20 languages, the company caters to multinational enterprises with complex cross-border VAT compliance demands. This broad international footprint highlights Way2VAT's technological scalability and the growing market need for automated VAT reclaim solutions across diverse regulatory landscapes.

Founded in 2016 and headquartered in Tel Aviv, Way2VAT maintains additional offices in the United Kingdom, Spain, and Romania, employing over 80 staff members worldwide. This multi-office structure underscores the company's commitment to delivering localized expertise while serving a global client base. The platform currently supports 526 enterprise companies, reflecting significant traction within the corporate sector and demonstrating the effectiveness of its expansion strategy in addressing varied VAT reclaim requirements.

Priyamvada Rasal's Extensive Governance Expertise and Credentials

Ms Priyamvada (Pia) Rasal brings over 15 years of comprehensive experience in company secretarial consultancies across Melbourne, Perth, and Mumbai. Her expertise encompasses governance, corporate secretarial, and legal roles, equipping her with a broad skill set to enhance Way2VAT's governance as it operates across multiple jurisdictions.

Her qualifications include Associate Membership of the Chartered Governance Institute UK & Ireland and the Governance Institute of Australia, alongside a Bachelor of Law and Commerce from India. Ms Rasal has managed portfolios involving ASX-listed entities, private and public companies, and non-profit organisations, providing her with diverse experience relevant to overseeing governance in an internationally listed technology company.

Dual Company Secretary Model and ASX Compliance Assurance

Way2VAT has adopted a dual Company Secretary structure, with Ms Rasal joining Ms Emily Austin in the role. Both will serve as designated contacts for ASX communications in compliance with ASX Listing Rule 12.6. This arrangement ensures shared governance responsibilities and continuity in ASX-related communications. Ms Austin retains her roles as Company Secretary and Communications Officer, preserving institutional knowledge and established relationships.

The dual secretary model aligns with best practices for larger organisations, enhancing capacity to manage increasing administrative and compliance demands. This structure guarantees uninterrupted company secretarial operations and backup for critical governance communications. Both officers will jointly uphold compliance with ASX Listing Rules and governance obligations, effective immediately, reflecting the board's commitment to robust governance.

Way2VAT's Patented AI Technology Fuelling Market Differentiation

Way2VAT's proprietary patented artificial intelligence technology powers the world's first fully automated, end-to-end VAT reclaim platform. This innovation offers a significant competitive edge in the fintech sector, particularly within VAT and GST compliance. The AI-driven platform automates processes traditionally requiring manual expertise, addressing enterprise clients' needs to streamline VAT recovery across multiple jurisdictions.

Patent protection secures the company's core technology and market advantage. The fully automated platform distinguishes Way2VAT from conventional VAT reclaim providers relying on manual or hybrid methods. Serving 526 global enterprise clients, the platform demonstrates scalability and reliability, underpinning Way2VAT's business model within the growing regulatory compliance automation fintech segment.

Robust Enterprise Clientele and Revenue Framework

Way2VAT supports 526 global enterprise companies through its automated VAT reclaim platform, highlighting its capability to meet complex VAT recovery challenges where compliance costs and value are substantial. Enterprise clients managing VAT across multiple jurisdictions benefit from the platform's efficiency and cost reduction.

Operating in over 40 countries and supporting 20+ languages, Way2VAT's platform adapts to diverse regulatory environments. While specific revenue details are not disclosed, the company likely generates income through licensing or usage-based fees from enterprise clients, fostering predictable recurring revenues typical of B2B fintech solutions.

Enhancing Governance at a Pivotal Growth Phase

The appointment of Ms Rasal as Joint Company Secretary coincides with Way2VAT's significant scale—operating in 40+ countries, employing over 80 staff, and serving 526 enterprise clients. Strengthening the company secretarial function reflects the board's recognition of escalating governance demands amid growth. This move aligns with best practice governance standards for internationally listed companies.

As an ASX-listed fintech, Way2VAT adheres to ASX Listing Rules, continuous disclosure, and shareholder reporting obligations. Ms Rasal's expertise with ASX-listed entities enhances the company's compliance capabilities, demonstrating proactive governance alignment with operational complexity.

Managing Multi-Jurisdictional Regulatory Complexities

Operating across Australia, the UK, Spain, Romania, and Israel, Way2VAT navigates a complex regulatory landscape requiring expert governance oversight. Ms Rasal's experience in Melbourne, Perth, and Mumbai equips her to manage compliance across diverse Common Law and non-Common Law jurisdictions, essential for Way2VAT's multinational operations.

This appointment underscores Way2VAT's commitment to addressing governance challenges inherent in multi-jurisdictional environments. Coordinating governance across offices in Tel Aviv, the UK, Spain, and Romania demands expertise in varied legal and regulatory frameworks, which Ms Rasal's background supports effectively.

Industry Trends Driving Demand for VAT Automation

The VAT and GST compliance market is expanding due to increasing regulatory complexity, cross-border trade growth, and enterprise demand for cost efficiencies. Traditional VAT reclaim processes are manual, costly, and error-prone. Way2VAT's AI-powered automation addresses these challenges by scaling complex compliance needs efficiently, aligning with fintech sector trends toward regulatory automation.

The global scope of VAT obligations and high recovery values for multinational enterprises create sustained demand for automated solutions. Way2VAT's presence in over 40 countries and support for multiple languages reflects this market opportunity, explaining its growth to over 80 employees and a large enterprise client base since 2016.

Future Governance and ASX Communication Strategy

With Ms Rasal's appointment, Way2VAT establishes a governance framework where she and Ms Austin jointly manage company secretarial duties and ASX communications. This dual structure requires clear coordination to ensure efficient operations. The immediate effect of this change indicates a well-planned transition in line with ASX requirements.

Ms Austin's continued role as Company Secretary and Communications Officer ensures uninterrupted communication practices. Ms Rasal's governance and international compliance expertise enhances capacity without personnel disruption. For investors, this dual secretary model assures sustained governance focus and expert management of ASX communications, meeting both Australian listing and international governance standards.