Step One Clothing to Publish FY26 Financial Results on August 19 with Live Investor Webcast

Step One Clothing’s Leadership in the Sustainable Direct-to-Consumer Underwear Market

Step One Clothing Limited has positioned itself as a leader in the direct-to-consumer online retail space, focusing on high-quality, certified sustainable, and ethically manufactured underwear. The company’s strategy emphasises inclusivity by catering to diverse body types, aligning with evolving consumer preferences for body-positive and ethical fashion. This approach has cultivated a loyal customer base, driving growth beyond its Australian origins.

Operating on a direct-to-consumer model, Step One bypasses traditional retail intermediaries, enabling enhanced control over brand messaging, customer experience, and product quality. This model is particularly effective in the underwear category, where consumers increasingly value sustainability, ethical manufacturing, and personalised fit. Step One’s commitment to certified sustainable materials and ethical production aligns with global trends toward responsible consumption, potentially offering a competitive edge amid rising regulatory and consumer scrutiny of supply chains.

Global Expansion into Australia, the US, and UK Markets

Step One Clothing has expanded its footprint beyond Australia to include the United States and United Kingdom, marking a significant strategic milestone. This geographic diversification reduces reliance on the domestic market and taps into larger, mature consumer bases with higher spending power for premium intimate apparel. The expansion demonstrates confidence in the scalability of Step One’s direct-to-consumer model and the broad appeal of its sustainable, inclusive product offerings.

Managing operations across three distinct markets requires advanced logistics, supply chain coordination, and tailored marketing strategies to address regional consumer preferences, regulatory frameworks, and competitive landscapes. Maintaining brand consistency and operational efficiency amid cross-border e-commerce challenges, international shipping, and varying tax regulations is a complex undertaking. The FY26 results will offer insights into the effectiveness of this multinational strategy and whether it is delivering profitable growth or necessitating ongoing investment.

FY26 Financial Results and Performance Review

The company will report its full-year financial results for the period ending 30 June 2026, providing a comprehensive overview of Step One’s fiscal year performance. The announcement will include key financial metrics such as revenue, profitability, cash flow, and operational indicators relevant to the direct-to-consumer online retail sector. Scheduled for 19 August 2026, the timing allows for audit completion and preparation of detailed disclosures in compliance with Australian Securities Exchange requirements.

This fiscal year is particularly important as it reflects a full calendar year of trading across Step One’s expanded multinational operations. Investors will assess whether investments in the US and UK markets are yielding expected returns and the extent to which these regions contribute to overall group performance. The results will also shed light on cash generation, working capital management, and financial stability—crucial factors for sustaining growth initiatives and shareholder returns.

Management Presentation Featuring CEO Greg Taylor and CFO Nigel Underwood

Following the results release, Step One’s senior leadership will engage directly with investors and analysts via a live teleconference and webcast at 09:30 am (AEST) on 19 August 2026. CEO Greg Taylor and CFO Nigel Underwood will provide comprehensive commentary on financial outcomes, strategic direction, and market conditions. This interactive session enables real-time Q&A, fostering transparent communication with capital markets.

The joint participation of the CEO and CFO underscores Step One’s commitment to clear and thorough investor relations. The CEO will discuss strategic initiatives, competitive positioning, and future outlook, while the CFO will delve into detailed financial analysis and key accounting considerations. This dual perspective ensures investors receive a holistic understanding of the company’s operational and financial status.

Investor Access to Conference Call and Webcast

Step One Clothing has arranged multiple access options for the results briefing. Investors and analysts wishing to participate in the teleconference must pre-register via the online portal at https://registrations.events/direct/MCM1296737686. Pre-registration facilitates call management, distribution of dial-in details, and attendance tracking.

For those unable to join the teleconference, a live audio webcast will be available at https://webcast.openbriefing.com/stp-fyr-2026/. This ensures broad accessibility, accommodating global shareholders and analysts across different time zones. The multi-channel approach reflects best practices in investor communications and supports inclusive engagement with Step One’s financial disclosures.

Strategic Importance of FY26 Results for Growth Outlook

The FY26 results represent a pivotal moment for Step One Clothing, offering investors critical data to evaluate the success of its growth strategy and shareholder value creation. The financial report will cover the company’s first full year operating across its expanded multinational footprint, allowing assessment of whether US and UK market investments are generating returns or remain in an investment phase.

Key performance indicators such as revenue growth, gross margins, operating leverage, and cash flow will reveal the efficiency and profitability of Step One’s business model across diverse regions. Additionally, management commentary will provide insights into strategic priorities, capital allocation, and forward guidance. Investors will monitor metrics like customer acquisition cost, lifetime value, and retention rates, which are vital for direct-to-consumer e-commerce evaluation. The briefing will also address market dynamics, competitive pressures, supply chain developments, and any material changes during the fiscal year, aiding investor judgment on business sustainability and scalability.

Direct-to-Consumer Model and Market Competitiveness

Step One Clothing’s direct-to-consumer online retail strategy diverges from traditional underwear retail channels by eliminating intermediaries. This approach grants control over branding, customer data, pricing, and inventory, enabling higher gross margins when acquisition and logistics costs are managed effectively. The online-only model also provides valuable customer insights to inform product development and marketing.

Nevertheless, this model entails significant competitive and operational risks. Substantial investment in digital marketing, including search engine marketing, social media, influencer partnerships, and content creation, is necessary to drive sales. The company also manages logistics, warehousing, returns, and customer service, which add operational complexity and costs. The competitive landscape is intensifying with established and emerging direct-to-consumer apparel brands targeting similar segments. The FY26 results will reveal whether Step One’s brand-building and customer acquisition efforts are yielding sustainable advantages or if margin pressures are emerging.

Sustainability and Ethical Manufacturing as Differentiators

Step One Clothing’s core brand differentiation lies in its use of certified sustainable materials and commitment to ethical manufacturing. This premium positioning appeals to consumers seeking environmentally and socially responsible products, distinguishing the company in a traditionally price-driven underwear market. Third-party certification enhances transparency and supports premium pricing aligned with consumer willingness to pay more for sustainable products, especially among younger demographics.

However, this positioning carries reputational and commercial risks if sustainability commitments are not met or supply chain issues arise. Any manufacturing disruptions, quality concerns, or discrepancies between claims and practices could harm brand loyalty. The FY26 results and management commentary will provide insights into how sustainability is integrated operationally and its impact on customer loyalty, pricing power, and profitability. Investors will also watch for competitive pressures from other brands adopting sustainability or potential consumer skepticism regarding greenwashing.

Investor Relations Contacts and Communication Framework

Step One Clothing has designated Saskia West ([email protected], 0452 120 192) and Jack Gordon ([email protected], 0478 060 362) as investor relations contacts for inquiries related to the FY26 results and briefing. This direct access supports transparent communication and facilitates clarification on financial results, strategic direction, or briefing logistics. The company’s website, https://stepone.group/, serves as a centralized hub for corporate information and investor updates.

The FY26 results announcement has been authorised by Step One Clothing’s Board of Directors, ensuring governance oversight and accuracy. This structured investor relations approach underscores the company’s commitment to orderly market communication and comprehensive access to management insights.