Step One Clothing to Publish FY26 Financial Results on August 19 with Live Investor Conference Call

Step One Clothing’s Leadership in Sustainable Direct-to-Consumer Underwear Market

Step One Clothing Limited has firmly positioned itself as a leader in the direct-to-consumer online retail sector, focusing on premium, certified sustainable, and ethically manufactured underwear. The company’s strategy emphasises inclusivity by catering to diverse body types, aligning with growing consumer demand for body-positive and ethical fashion. This approach has helped Step One cultivate a loyal customer base, fueling its expansion beyond Australia into global markets.

Operating on a direct-to-consumer model allows Step One to bypass traditional retail intermediaries, providing enhanced control over brand messaging, customer experience, and product quality. This model is particularly effective in the underwear category, where consumers increasingly value sustainability, ethical production, and personalised fit. Step One’s commitment to certified sustainable materials and ethical manufacturing aligns with global trends toward responsible consumption, offering a competitive edge amid rising regulatory and consumer scrutiny of supply chains.

Global Expansion into Australia, US, and UK Markets

Step One Clothing has expanded its footprint from Australia into the United States and United Kingdom, marking a significant step in its multinational growth strategy. This geographic diversification reduces dependence on the Australian market and exposes the company to larger, more mature markets with higher spending on premium intimate apparel. The expansion underscores management’s confidence in the scalability of its direct-to-consumer model and the broad appeal of its sustainable and inclusive product offerings.

Managing operations across three regions requires advanced logistics, supply chain coordination, and tailored marketing strategies to address local consumer preferences, regulations, and competition. Maintaining brand consistency and operational efficiency while navigating cross-border e-commerce challenges, international shipping, and diverse tax frameworks is a considerable undertaking. The FY26 results will offer insights into Step One’s execution of this multinational strategy and whether the expansion is generating profitable growth or necessitating ongoing investment.

FY26 Financial Results and Reporting Period

The company will release its full-year financial results for the 12 months ending 30 June 2026, providing a detailed overview of Step One’s fiscal performance. This announcement will include key financial metrics such as revenue, profitability, cash flow, and operational indicators relevant to the direct-to-consumer online retail sector. Scheduled for 19 August 2026, the timing allows for audit completion and thorough financial disclosures in compliance with Australian Securities Exchange listing requirements.

The FY26 period is notable as it captures a full year of trading across Step One’s expanded multinational operations. Investors will evaluate the returns from investments in the US and UK markets and their contribution to overall group performance. The results will also shed light on the company’s cash generation, working capital management, and financial health—critical factors in assessing business sustainability and capacity to fund future growth or shareholder returns.

Management Presentation Featuring CEO Greg Taylor and CFO Nigel Underwood

Following the FY26 results release, Step One’s executive leadership will engage investors and analysts through a live teleconference and webcast at 9:30 am (AEST) on 19 August 2026. CEO Greg Taylor and CFO Nigel Underwood will provide in-depth commentary on financial outcomes, strategic initiatives, market conditions, and outlook. This interactive session enables real-time Q&A, fostering transparency and direct communication with capital markets participants.

The joint participation of CEO and CFO highlights Step One’s commitment to clear investor communication. The CEO will discuss strategic priorities, competitive landscape, and future prospects, while the CFO will elaborate on financial results, key metrics, and accounting details. This comprehensive approach ensures investors receive a balanced view of operational strategy and financial discipline.

Investor Access to Conference Call and Webcast

Market participants can access the results briefing via multiple channels. Teleconference attendees must pre-register through the online portal at https://registrations.events/direct/MCM1296737686 to receive dial-in details and manage call capacity. For those unable to join by phone, a live audio webcast will be available at https://webcast.openbriefing.com/stp-fyr-2026/, facilitating global participation without telephone access. This multi-channel distribution reflects best practices in investor relations and accommodates Step One’s international shareholder base.

Strategic Importance of FY26 Results for Growth and Profitability

The FY26 results represent a pivotal moment for Step One Clothing, revealing whether the company’s growth strategy is translating into shareholder value. The full-year data will highlight performance across new international markets, indicating if expansion investments are yielding expected returns or remain in an investment phase. Key indicators such as revenue growth, gross margins, operating leverage, and cash flow will demonstrate operational efficiency and profitability across regions.

Beyond financial figures, management commentary will provide insights into strategic focus areas, capital allocation, and forward guidance. Investors will monitor metrics like customer acquisition cost, lifetime value, and retention rates, which are critical for direct-to-consumer e-commerce success. The briefing will also address market dynamics, competitive pressures, supply chain factors, and any significant business developments during FY26, offering a comprehensive view of Step One’s business resilience and scalability.

Direct-to-Consumer Model and Market Competitiveness

Step One Clothing’s direct-to-consumer online retail model diverges from traditional underwear distribution channels, granting the company control over branding, pricing, customer data, and inventory management. This approach eliminates wholesale markups, potentially enabling higher gross margins if customer acquisition and logistics costs are well-managed. The online-only sales strategy also provides valuable customer insights to inform product development and marketing.

However, this model entails significant competitive and operational challenges. Step One invests heavily in digital marketing, including search engine marketing, social media, influencer partnerships, and content creation, to drive customer acquisition. The company also manages logistics, warehousing, returns, and customer service internally, adding operational complexity and costs. Competition in the online underwear sector is intensifying, with established brands and new entrants targeting similar demographics. The FY26 results will reveal whether Step One’s brand investments and customer acquisition efforts are building sustainable advantages or if margin pressures are emerging.

Sustainability and Ethical Manufacturing as Core Differentiators

Step One Clothing’s focus on certified sustainable materials and ethical manufacturing underpins its premium brand positioning. In a market often driven by price and basic functionality, the company’s commitment to environmental and social responsibility appeals to consumers willing to pay a premium for ethical products. Third-party certification enhances transparency and supports pricing power aligned with consumer trends favoring sustainability, especially among younger demographics.

This positioning also carries reputational risks if the company fails to meet sustainability commitments or faces supply chain disruptions. Any quality issues or discrepancies between claims and practices could harm brand trust and customer loyalty. The FY26 results and management commentary will provide insight into how effectively sustainability is integrated into operations and whether it contributes to customer retention, pricing strength, and profitable growth. Investors will also watch for competitive pressures from rivals adopting similar sustainability claims or potential backlash over greenwashing concerns in the apparel industry.

Investor Relations Contacts and Communication Framework

Step One Clothing has designated investor relations contacts to support communication with capital markets. Saskia West ([email protected], 0452 120 192) and Jack Gordon ([email protected], 0478 060 362) are available to assist with inquiries related to the FY26 results and management briefing. This direct access underscores the company’s commitment to transparent investor relations. Additional corporate information and announcements are accessible at https://stepone.group/.

The results announcement has been authorised by Step One Clothing’s Board of Directors, confirming governance oversight and approval. This ensures the disclosure meets internal controls for accuracy and completeness. The structured investor relations program, including designated contacts and multiple communication channels, reflects Step One’s dedication to maintaining transparent and orderly capital markets engagement.