Step One Clothing (STP) to Publish FY26 Financial Results on August 19 with Live Investor Conference Call

Step One Clothing’s Leadership in Sustainable Direct-to-Consumer Underwear Market

Step One Clothing Limited has solidified its position as a leading direct-to-consumer online retailer focused on high-quality, certified sustainable, and ethically manufactured underwear. The company’s differentiation strategy targets a wide range of body types, aligning with growing consumer demand for inclusivity and body-positive messaging in the intimates and fashion sectors. This approach has cultivated a loyal customer base that has been key to the company’s expansion beyond its Australian origins.

The direct-to-consumer business model eliminates traditional retail intermediaries, granting Step One greater control over brand messaging, customer experience, and product quality standards. This model is particularly effective in the underwear category, where consumers increasingly prioritise sustainability, ethical manufacturing, and personalised fit. Step One’s commitment to certified sustainable materials and ethical production aligns with global consumer trends toward responsible consumption, potentially offering a competitive edge amid rising regulatory and consumer scrutiny of supply chains.

Expansion into Australia, US, and UK Markets

Step One Clothing has successfully extended its footprint beyond Australia into the United States and United Kingdom, marking a significant strategic milestone. This geographic diversification reduces dependence on the Australian market and opens access to larger, mature consumer markets with higher spending power on premium intimates. The expansion reflects management’s confidence in scaling the direct-to-consumer model and the broad appeal of its sustainable, inclusive product offerings.

Operating across three distinct regions demands advanced logistics, supply chain coordination, and tailored marketing strategies to address local consumer preferences, regulations, and competitive environments. Maintaining brand consistency and operational efficiency across Australia, the US, and the UK amid cross-border e-commerce challenges is a substantial operational task. The FY26 results will offer insights into the effectiveness of this multinational strategy and whether the expansion is driving profitable growth or requires further investment.

FY26 Financial Results Covering Full-Year Performance

Step One will report its full-year results for the 12 months ending 30 June 2026, providing a detailed overview of its financial and operational performance. The announcement, scheduled for 19 August 2026, follows the fiscal year-end and allows time for audit completion and preparation of disclosures in compliance with ASX listing rules. Key metrics will include revenue, profitability, cash flow, and operational indicators relevant to the direct-to-consumer retail sector.

This fiscal year is particularly important as it represents Step One’s first full year operating across its expanded multinational footprint. Investors will evaluate whether the US and UK market investments are yielding expected returns and their contribution to overall group performance. The results will also shed light on cash generation, working capital management, and financial stability, critical factors for assessing the company’s growth sustainability and capacity to fund future initiatives or shareholder returns.

Management Presentation Featuring CEO Greg Taylor and CFO Nigel Underwood

Following the FY26 results release, Step One’s senior executives will host a live teleconference and webcast at 09:30 am (AEST) on 19 August 2026. CEO Greg Taylor and CFO Nigel Underwood will provide an in-depth briefing, allowing investors and analysts to engage directly with the leadership team. This interactive session enables participants to ask questions regarding financial outcomes, strategic direction, market conditions, and outlook.

The joint participation of the CEO and CFO underscores Step One’s commitment to transparent communication. The CEO will discuss strategic initiatives, competitive positioning, and forward-looking business prospects, while the CFO will offer detailed financial analysis and context on key metrics. This comprehensive approach ensures investors receive a full perspective on operational and financial performance.

Access Details for Investor Conference Call and Webcast

Market participants can access the results briefing via multiple channels. Teleconference attendees must pre-register at https://registrations.events/direct/MCM1296737686 to receive dial-in details, ensuring orderly participation and attendance tracking.

A live audio webcast is also available for those unable to join by phone, accessible at https://webcast.openbriefing.com/stp-fyr-2026/. This multi-channel approach reflects best practices in investor relations and accommodates Step One’s global shareholder base across different time zones.

Strategic Importance of FY26 Results for Growth Evaluation

The FY26 results are a pivotal milestone, providing evidence of Step One Clothing’s execution of its growth strategy and value creation for shareholders. The full-year financial data will reveal whether investments in the US and UK markets are generating anticipated returns or if the company remains in a growth investment phase. Key indicators such as revenue growth, gross margins, operating leverage, and cash flow will highlight business efficiency and profitability across regions.

Beyond financials, management commentary will offer insights into strategic priorities, capital allocation, and guidance. Investors will monitor metrics like customer acquisition cost, lifetime value, and retention rates specific to direct-to-consumer e-commerce. The briefing will also address market dynamics, competitive pressures, supply chain issues, and any material business changes during the fiscal year, helping investors assess the business model’s scalability and durability.

Direct-to-Consumer Model and Competitive Landscape

Step One’s direct-to-consumer online retail model diverges from traditional underwear retail channels, providing control over brand, pricing, inventory, and customer data while eliminating wholesale markups. This model supports higher gross margins if customer acquisition and logistics costs are well managed. The online-only approach also enables data-driven decisions on product development and marketing.

However, this model entails significant investment in digital marketing, customer acquisition, logistics, returns processing, and customer service. Competition is intensifying from established apparel brands and new direct-to-consumer entrants targeting similar segments. The FY26 results will indicate whether Step One’s brand-building and customer acquisition efforts are establishing sustainable advantages or if margin pressures are increasing.

Sustainability and Ethical Manufacturing as Core Differentiators

Step One Clothing’s focus on certified sustainable materials and ethical manufacturing is central to its brand and competitive differentiation. In a market traditionally driven by price and basic functionality, this premium positioning appeals to consumers valuing environmental and social responsibility. Third-party certification enhances transparency and supports premium pricing, aligning with consumer trends, especially among younger demographics willing to pay more for sustainable products.

Nevertheless, this positioning carries reputational and commercial risks if sustainability commitments are not met or supply chain issues arise. Any discrepancies could harm brand reputation and customer loyalty. The FY26 results and management commentary will reveal how effectively sustainability is integrated operationally and its impact on customer loyalty, pricing power, and growth. Investors will also watch for competitive pressures and potential greenwashing concerns in the sector.

Investor Relations Contacts and Communication Framework

Step One Clothing has appointed investor relations contacts Saskia West ([email protected], 0452 120 192) and Jack Gordon ([email protected], 0478 060 362) to assist with inquiries related to the FY26 results and briefing. This direct access demonstrates the company’s commitment to transparent communication. The corporate website at https://stepone.group/ serves as the central hub for company information and investor updates.

The FY26 results announcement has been authorised by Step One’s Board of Directors, confirming thorough governance review and compliance with disclosure requirements. This ensures the information’s accuracy and completeness, reinforcing investor confidence. The structured investor relations framework and multi-channel communication approach underscore Step One’s dedication to maintaining transparent and orderly market engagement.