Spark New Zealand Names Tommy Bjorkberg as Chief Operating Officer Starting October 2026

Tommy Bjorkberg's Extensive International Telecommunications Career

With over 25 years in senior leadership roles within telecommunications and technology sectors, Tommy Bjorkberg brings a wealth of global expertise. His latest position as Vice President Network and Cloud at KPN in the Netherlands involved directing strategy, transformation, and architecture across fixed, mobile, IP, cloud, and IT infrastructure, highlighting his proficiency in managing advanced network and cloud technologies.

Before KPN, Bjorkberg held key leadership roles at Telefónica UK (O2) and Ericsson, operating across the UK and European markets. His experience includes spearheading large-scale network transformation programs focused on integrating artificial intelligence and automation to enhance customer experience and operational efficiency. This background aligns closely with the challenges and opportunities Spark faces in New Zealand.

Alignment of Bjorkberg's Expertise with Spark's Strategic Goals

Spark CEO Jolie Hodson emphasized Bjorkberg's deep global experience in managing complex technology and network operations, alongside a strong record of driving large-scale transformation and performance improvements. Hodson noted Bjorkberg’s blend of technical expertise and customer-centric focus reflects Spark’s dedication to maintaining high operational standards. Additionally, Bjorkberg is recognized for building high-performing teams and executing disciplined, long-term change—qualities vital to Spark’s strategic objectives.

Appointing Bjorkberg as COO highlights Spark’s focus on network operations, business technology services, and cyber security as critical competitive advantages. His experience leading technology transformation programs employing AI and automation suggests Spark aims to modernize its operational infrastructure and enhance technological capabilities. His European telecommunications background also provides valuable insight into regulatory and competitive landscapes relevant to Spark.

Leadership Over Cyber Security and Technology Services at Spark

The COO role at Spark encompasses network operations, business technology services, and cyber security, reflecting the integrated nature of modern telecommunications operations. Cyber security is increasingly vital due to the critical role of network infrastructure and sensitive customer data.

Bjorkberg’s oversight of these areas signals Spark’s prioritization of robust governance and strategic direction. His multinational telecommunications experience equips him to handle complex cyber security challenges, regulatory compliance, and technology risk management across diverse operations. Consolidating these domains under one COO may enhance integration and operational efficiency during his tenure.

Proven Track Record in Large-Scale Transformation and Performance Enhancement

Bjorkberg has consistently driven operational transformation and performance improvements in large telecommunications environments. His leadership at Telefónica UK (O2) and Ericsson involved managing extensive network transformation initiatives across multiple countries and jurisdictions. These roles demanded deep technical expertise and strong stakeholder management to deliver results in competitive markets.

His focus on AI and automation in previous roles aligns with the telecommunications industry's trend toward leveraging emerging technologies to boost efficiency, service quality, and network resilience. Bjorkberg’s experience will likely influence Spark’s strategic technology decisions as COO.

Spark’s Leadership Team and Organisational Impact

Bjorkberg’s appointment strengthens Spark’s senior leadership amid a competitive and regulated New Zealand telecommunications market. Recruiting an internationally experienced executive demonstrates Spark’s investment in external talent to bolster operational capabilities and leadership depth, consistent with global industry practices.

Working alongside CEO Jolie Hodson and the executive team, Bjorkberg will contribute to strategic and operational management. His 1 October 2026 start date allows for a smooth transition and handover of COO responsibilities. The appointment reflects a thorough recruitment process aimed at aligning leadership expertise with Spark’s strategic and operational needs.

Context Within the Global Telecommunications Industry

Bjorkberg’s international appointment comes amid rapid global telecommunications industry changes, including evolving customer demands, technological advancements, cloud integration, and heightened cyber security threats. Hiring leaders with proven international experience underscores Spark’s commitment to maintaining competitive advantage.

His background in European markets, known for advanced network modernization and digital transformation, offers valuable perspectives on regulatory, market, and customer dynamics that can inform Spark’s operational strategies.

Elevating Cyber Security in a Digital Infrastructure Framework

Cyber security is a critical operational focus for telecommunications providers. Bjorkberg’s COO responsibilities include leading Spark’s cyber security efforts, reflecting the growing importance of safeguarding network infrastructure, customer data, and business systems against cyber threats.

Given his experience at major international operators, Bjorkberg is expected to bring advanced insights into cyber risk management, threat detection, and incident response, potentially shaping Spark’s cyber security strategies during his tenure.

Focus on Team Development and Organisational Culture

CEO Hodson’s remarks about Bjorkberg’s reputation for building high-performing teams highlight the importance of leadership and cultural transformation. The COO role demands not only technical skill but also strong people management and the ability to foster cultural change within complex organisations.

The emphasis on disciplined, long-term change indicates Spark’s commitment to sustainable operational improvements. Bjorkberg’s experience in delivering such change in European markets positions him to lead similar initiatives at Spark, potentially reshaping processes, technology platforms, and team structures across key operational areas.

Transition Timeline and Onboarding

Bjorkberg’s appointment effective 1 October 2026 provides a clear timeline for transition and handover. This period enables Spark’s current leadership to prepare for the change and ensures an orderly transfer of COO duties. The four-month gap between the July announcement and October start aligns with standard executive recruitment practices.

The announcement concludes Spark’s COO recruitment process. While details on candidate numbers or selection procedures were not disclosed, appointing a seasoned international telecommunications executive underscores Spark’s strategic focus and confidence in Bjorkberg’s ability to lead network infrastructure, technology services, and cyber security operations.