As the Australian markets witnessed a blockbuster Monday with indexes posting gains, communication service sector participant, engage:BDR Limited (ASX:EN1) settled the trading session at $ 0.016 on 30 March 2020, up by 6.66 per cent.
A tech-savvy Company and a premium marketing solutions provider, EN1 recently intimated the market about the inclusion of new programmatic client integrations and publishers, which might have propelled its stock to positively built on investor sentiment.
We will deep dive into this significant update, but before that, let us acquaint ourselves with the Company-
engage:BDR Limited- A Premium Marketing Technology Company
A market leader, EN1 was Founded by executives from pioneering internet companies myspace and LowerMyBills and has been listed on the ASX since September 2017 after a significantly oversubscribed IPO that raised $10,000,000.
It operates in Ukraine, Australia and the United States of America. The Company’s holistic offering has been acknowledged by independent measurement companies, Quantcast, comScore, spans display. video as well as native advertising (across all devices). Moreover, the influencer marketing platform,IconicReach, has been exclusively featured in top global publications like Forbes, Entrepreneur, Digiday and Ad Age.
So, what does EN1 offer to garner so much name and fame?
Now that we have understood the Company’s offering, let us familiarize ourselves with its latest update-
EN1’s New Programmatic Client Integrations & Publishers
On 30 March 2020, the Company intimated that it has recently signed five more large scale programmatic partnerships- kiip, Advangelists, PulsePoint and RhythmOne. All the five integrations are now live and in test phases.
These are likely to be strong revenue contributors for the Company’s programmatic exchange, as the demand and ad opportunities are extremely unique, non-overlapping with the Company’s current business.
Icing on the cake, EN1’s AdCel, one of the top performers in the mobile marketing ecosystem, on-boarded one of the largest global programmatic buyers – Criteo. It should be noted that the Company has on-boarded 7 new programmatic integrations in Q120, surpassing the target of 5 for the quarter. Subsequently, total programmatic integrations total 225.
As recently announced, EN1’s Management had expected AdCel to deploy a new revenue stream- native advertising support within the AdCel DSP besides deploying a time-based guaranteed attention product for advertisers.
Moreover, AdCel is likely to enable a new revenue stream for its publishers and DSP clients by developing and deploying its CTV SDK. In Q220, another new ad format for publishers and AdCel DSP customers – chatbot ads is expected.
New Publisher Update
Besides the probable revenue contributors in the form of large-scale programmatic partnerships, EN1 is on-boarding a new large-scale app publisher MocoSpace, which is the largest mobile gaming community in North America.
Since the peak of MySpace, MocoSpace has been a popular platform, though is new to the EN1 programmatic exchange.
A NetZero Update in the Near Term?
Interestingly, and as an update to watch out for, the Company is likely to announce a new NetZero publisher on-boarding activity in the coming days.
NetZero is the Company’s post-paid publisher payment platform, and in a recent update about the 2020 strategic plan and the key milestones for continued growth & profitability, EN1 intimated that the platform is expected to include two new, huge publishers each quarter this year, totalling 8 for 2020.
To know about EN1’s 2020 strategic plan and the key milestones for continued growth & profitability, READ HERE- engage:BDR Outlines 2020 Strategic Plan, Key Milestones for Continued Growth & Profitability
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