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Innovative solutions have always been of keen interest to advertisers, content owners, agencies and brands. Having made a name for itself in this realm, we present to you, an ASX-listed premium marketing technology company, engage:BDR Limited (ASX:EN1), founded by executives from groundbreaking internet companies, LowerMyBills and myspace.
So, what do the internet-based marketplace platform and associated technology provider do? Let’s break it down for you-
Let us browse over this premier advertising marketplace’s objectives and outlook, while acquainting ourselves with its partners.
EN1’s Objectives- Successful Achievement of 2019 Strategic Plan
In February last year, the Company presented its 2019 strategic plan and stated that its primary objective for the year was to return to profitability, increase integrations, scale partnerships, reduce operating expenses and deploy key products.
Let us now look at EN1’s recent performance and explore how far it has come since setting out the above-mentioned objectives-
Adhering to the objectives laid down last year, EN1 recently reported a pivotal, successful and profitable 2019.
Moreover, 100% of the initial milestones and 100% of the subsequent, upgraded milestones were achieved on or before schedule in 2019.
Adding more flavour to its FY19 results, the Management reported the achievement of seven-figure profitability with 50% revenue growth and 42% gross margin growth.
To read about EN1’s FY19 Growth highlights, CLICK BELOW-
engage:BDR Reports Profitable CY19, Client & Partnership Mix Expected to Boost CY20
In February 2020, EN1 continued its profitability trajectory and reported a record positive month, the strongest since its ASX listing in 2017. In the month, EN1’s revenue ($ 1.72 million) was over 3 times of February 2019, demonstrating a $ 170k month over month.
In January 2020, EN1 achieved ~281% of January 2019 whereas February was nearly 300% of February 2019.
Management stated that results have been significantly better, and on the right path to attaining its objectives and eventually, the goal of being a lucrative advertising forum.
This can be further affirmed with another fact- the advertising industry conventionally anticipates 65-70% of its revenues in the second half of the year and the Company’s revenue in 2019 was 34% / 66%, well-fitted in this bracket- spewing optimism in the days to come.
To read about EN1’s February 2020 Trading Update, CLICK BELOW-
Marketing Tech Company engage:BDR Records Strongest February Since Listing
Now that we have briefed your about EN1’s objectives and its recent performance appraising it, let us look at how 2020 is expected to be-
EN1’s Bright Outlook- Upbeat Revenue Seasonality to Continue
The focus areas for 2020 include NetZero publisher boarding, AdCel growth and New integrations for the Company’s programmatic ad exchange and scale existing.
In 2020, EN1 is likely to produce a revenue seasonality similar to the one experienced in 2019. Besides revenue, gross margins, EBITDA and NPAT are likely to improve on the back of EN1’s partnership mix and rich client.
With a head start demonstrating about 3 times the revenue relative to the prior corresponding period, the Company is focused on keeping that momentum growing.
Another thing that shareholders specifically will watch out for is the EN1 Fireside Chat 2020, which will cover quite a few shareholder balance sheet, P&L and other operating queries and is likely to be published.
Market participants look forward to enjoying greater wins with EN1 this year!
The stock last traded at $ 0.018, up 5.8% on 11 March 2020 (AEDT: 12:25PM).
