Esports Mogul Partners With Melbourne Melee To Support Strategic Grassroots Activity


Esports Mogul Asia Pacific Limited (ASX: ESH) is an ASX listed esports gaming business, having its initial targets in Australia, Asia and Latin America. The company aims to bring together tournament organisers, game developers and players to an innovative world of competitive online esports gaming. The company has Mogul, as its best esports gaming tournament and matchmaking platform in the industry, with full automation for several major esports titles.

According to Newzoo, which is a global leader in games and esports analytics, there were an estimated 2.3 billion gamers across all platforms globally in 2018, with the global games market being estimated to be over US$137.9 billion.

Mogul offers full tournament automation and state-of-the-art esports empowering social features. Some of the rich features to provide gamers with the best user experience are:

  • Achievements, the ranks and rewards.
  • Friendly esports communities.
  • Automated gameplay experience.
  • Convenient tournament administrative access.
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On 1st April 2019, the company announced that it had entered a partnership with an esports events organisation, Melbourne Melee Inc. The partnership is expected to increase the adoption of Mogul’s market-tested tournament platform, targeting key partners and organisers to drive mutual active player growth.

This announcement came after a few days of the partnership announcement, with Adelaide Football Club-owned esports team, Legacy Esports, which is driving additional activity and revenue for both the organisations.

The partnership agreement with Melbourne Melee is aimed at supporting grassroots activity in Fighting Game Communities (FGC). The company is aiming to secure important strategic organiser partnerships, which will help them to engage with a variety of communities, resulting in and increasing revenue and reduction in overheads. The company is also open to any organisation, to begin running mutually beneficial initiatives on Mogul, even outside of bespoke strategic relationships.

The partner incentivisation program aligns the interests of all the engaged entities, to maximise participant numbers and create greater opportunities for enduring engagement.     It creates mutually beneficial objectives for the combined growth of revenues.

Melbourne Melee has joined this program, which encourages its ongoing Melbourne Melee tournament activity through the referral of players to Mogul, and activity to support them in an ongoing fashion.

After entering into the partnership, Mogul’s best and widely used technology will now be Melbourne Melee’s preferred tournament platform, as they begin to transition their community from a global competitor platform.

Through collaboration, both parties will devise and support online community engagement. Players of Melbourne Melee will have the opportunity to compete in Melbourne Melee branded tournaments, as well as native Mogul tournaments and FGC events with cash prizes up for grabs.

On 7th February 2019, ESH announced the release of Mogul Wallet.

The stock price shot up by more than 7.6% and closed at A$0.014 as noted on 1st April 2019, compared to the previous closing of A$0.013. Its last 3-month return has been negative with 27.78%, while YTD return also stands at negative 18.75%.


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