How Does LiveRamp (NYSE:RAMP) Compare to Its Industry Peers?

March 17, 2025 06:00 PM AEDT | By Team Kalkine Media

How Does LiveRamp (NYSE:RAMP) Compare to Its Industry Peers? — Image source: Shutterstock

LiveRamp’s Market Position

LiveRamp (NYSE:RAMP) specializes in data integration services, enabling businesses to connect offline and online customer data for more effective marketing. Originally a spin-off from RapLeaf, the company has developed a strong presence in the advertising technology sector.

The company reported revenue growth, highlighting the sustained demand for its data connectivity platform. While revenue exceeded expectations, customer growth showed signs of deceleration. This mixed performance indicates both opportunities and challenges in the competitive digital advertising space.

Industry Peers and Competitive Landscape

Several other advertising software companies have reported their earnings, offering insight into the industry's overall performance.

Zeta, a digital marketing platform, saw an increase in revenue, surpassing projections. The company also raised its full-year guidance, demonstrating strong market confidence. However, despite the positive results, the stock faced a decline following the earnings announcement.

AppLovin, another major player in the industry, also reported significant revenue growth. The company exceeded expectations in key financial metrics, including revenue and operational performance.

These comparisons indicate that while the advertising software sector continues to expand, individual company performance varies based on customer engagement, revenue growth, and market sentiment.

Market Trends and Long Term Industry Considerations

The advertising software industry remains highly competitive, with companies investing in innovation and data-driven solutions. Businesses that can effectively integrate advanced technology, improve ad performance, and expand customer acquisition strategies are better positioned in the market.

LiveRamp continues to focus on enhancing its data connectivity solutions, making it a key player in the evolving digital advertising ecosystem. As competition increases, companies in this space must adapt to changing customer needs and industry dynamics.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.