Michael Wolf doesn’t ‘see users going from Twitter to Threads’

July 07, 2023 01:11 AM AEST | By Invezz

Michael Wolf doesn’t ‘see users going from Twitter to Threads’ — Image source: Invezz

Is Threads really the Twitter killer?

The multinational wants to offer an alternative to Twitter users that are not entirely happy with it under Elon Musk.

But Michael Wolf – the Chief Executive of Activate is convinced that the new app is unlikely to materially hurt Twitter. Explaining why in a CNBC interview last night, he said:

They have to convince influencers who are 10% of Twitter user base and account for 90% of all tweets. Those people aren’t moving so quickly. So, I don’t see users going from Twitter to Threads.

Wolf expects “Threads” to be a social platform that will simply co-exist with Twitter as the two have different use cases.

Jim Cramer expects Twitter to lose

On the flip side, though, famed investor Jim Cramer expects Threads to give Twitter a run for its money. This morning on “Squawk on the Street”, he said:

I think that Twitter will lose here. Whatever Twitter can do, Zuckerberg can do better. He’s in the business to win. Threads is easy to use, it’s friendly and people are saying nice things.

It is worth nothing here that Threads has already surpassed 15 million sign ups within 12 hours of its launch.

The text-focused app is available in more than 100 countries but not in the EU and Ireland where Meta Platforms decided against launching due to regulatory concerns. Meta stock is currently up a whopping 135% versus the start of the year.

The post Michael Wolf doesn’t ‘see users going from Twitter to Threads’ appeared first on Invezz.

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.