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LONDON, GREATER LONDON, UNITED KINGDOM, June 18, 2025 /EINPresswire.com/ -- What Is The Growth Trajectory Of The Maternal And Baby Grade Wipes Market?
With rising awareness about infant hygiene, increasing concerns over baby skin allergies, growing demand for convenient baby care products, the expanding population of working women, and high birth rates in developing countries, the maternal and baby grade wipes market has experienced robust growth in the recent years. The market size stood at $5.86 billion in 2024 and is expected to rise to $6.39 billion in 2025 at a compound annual growth rate CAGR of 8.9%.
What Does The Future Hold For The Maternal And Baby Grade Wipes Market?
Looking forward, major growth is in store for the maternal and baby grade wipes market, which is forecasted to increase to $8.87 billion in 2029 at a CAGR of 8.6%. Market trends that will contribute to this growth include a burgeoning focus on eco-friendly and biodegradable baby wipes, rising disposable income among urban populations, increasing preference for premium baby care products, growing use of e-commerce platforms, and rising healthcare expenditure on newborn care.
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What's Propelling This Potent Growth In The Maternal And Baby Grade Wipes Market?
One of the key drivers underpinning this growth trajectory is the surge in spending on personal hygiene products. As individuals are becoming more health and cleanliness conscious, they are ready to invest in products that help them prevent infections and promote well-being through regular hygiene practices. Maternal and baby-grade wipes, which offer gentle, safe, and convenient cleansing suitable for sensitive skin, thereby supporting daily hygiene routines and reducing the risk of irritation or infection, are directly benefiting from this trend.
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Who Are The Major Players In The Maternal And Baby Grade Wipes Market?
Industry leaders such as Johnson & Johnson Services Inc., Kimberly-Clark Corporation, Oji Holdings Corporation, Georgia-Pacific LLC, Unicharm Corporation, Hengan International Group Company Limited, Pigeon Corporation, The Honest Company Inc., WaterWipes UC, Nuby, TerraCare Ltd., Farlin Industrial Co. Ltd., Mustela, Natracare, Millie Moon, Doctor Butler's Rx Formulations LLC, Kanga Care LLC, Bambo Nature, Kressa, KAS Direct LLC are spearheading the market growth.
What Are The Significant Trends Emerging In The Maternal And Baby Grade Wipes Market?
An emerging trend among these key players is developing sustainable products like biodegradable materials and plastic-free wipes, offering enhanced safety and convenience for mothers and infants while being environmentally friendly.
How Is The Maternal And Baby Grade Wipes Market Segmented?
The report also offers a detailed insight into the market segmentation. The maternal and baby-grade wipes market is segmented by product type moist wipes, dry wipes, biodegradable wipes, organic wipes, antibacterial wipes, material type non-woven fabric, cotton, bamboo, polyester, wood pulp, functionality cleansing, moisturizing, cooling, anti-inflammatory, hypoallergenic, distribution channel online retail, supermarkets or hypermarkets, pharmacies or drugstores, specialty stores, department stores, and end-user mothers, babies infants and toddlers, healthcare providers, childcare facilities, skincare enthusiasts.
What Are The Regional Insights Into The Maternal And Baby Grade Wipes Market?
In 2024, North America was found to be the largest region in the maternal and baby grade wipes market. Asia-Pacific is expected to be the fastest-growing region in the coming forecast period. Other regions included in the market report are Western Europe, Eastern Europe, South America, Middle East, and Africa.
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