- England would face Italy in the finals of UEFA EURO Cup 2020, on Sunday 11 July at Wembley Stadium in London.
- Hosting a major sporting event allows the country an opportunity to display national integrity and drive economic growth.
- Host cities attract domestic and international tourists and boost domestic infrastructure growth
So, the swords are drawn, England would face Italy in the finals of UEFA EURO Cup 2020, on Sunday 11 July, at Wembley Stadium in London. It is going to be a mega-event after over a year of pandemic restriction, though many will not get a chance to watch it live but still an event like this is going to be a big morale booster for the people and the economy. Both the teams have faced each other 27 times, with Italy having the upper hand with 11 wins compared to 8 of Britain, while the other 8 remained undecided.
Competition to host high-profile sporting events has grown immensely between the countries. The successful bid to host major sports events gives the opportunity to show national pride and acts as catalysts for the country’s economic development. Britain has hosted many hallmark sporting events over the years, like the 2012 summer Olympic Games and the 2019 ICC cricket world cup.
Events like FIFA World Cup and Olympic Games attracts domestic and international tourist, high-value corporate sponsorship and millions of television viewers worldwide. These events hosting provide infrastructure development and employment generations in the country, such as the annual English Premier League (EPL) contributes over £3.3 billion per year in taxes to the UK economy and employs more than 100,000 people and attracts tourists who come to the UK to watch Premier League matches.
After 2-1 victory of England against Denmark to reach the finals of the Euro 2020 championship, the stock market is also buzzing; hence let us have a look at some gain prospects from there as well just before the finals:
ITV Plc (LON: ITV)
The media company creates and distributes the content on the various platform worldwide. It is the oldest and largest television network in the United Kingdom. The company is a constituent of the blue-chip index FTSE100.
ITV media network is a main broadcast partner for the ongoing EURO championship. The company expects advertising spending to pick during the EURO tournaments and TV show Love Island. In the last month published guidance, ITV projected advertising revenue to be up by 85% to 90% in June month compared to the same period last year.
The stocks of ITV Plc closed on Thursday at GBX 121.15 and in last one year have given a return of over 77%.
Just Eat Takeaway.com NV (LON: JET)
The company operates in the online food delivery business; it acts like an aggregator connecting customers with local restaurants through its platform. The company provides its service in all European countries as well as in South America. The company works on a hybrid business model and has more than 70 million customers worldwide.
The company had shown a positive growth trend even before the EURO championship started. The pandemic restrictions kept restaurants and pubs, closed and only home delivery orders were allowed, which acted as a catalyst and accelerated the number of food orders. Just Eat Takeaway is one of the major sponsors of the EURO championship. The company will be using marketing strategies like giving away match tickets through its ‘order and win’ campaign to attract customers.
The stocks of Just Eat closed on Thursday at GBX 6,715.00 and in last one year have given a negative return of around 22%.
Entain Plc (LON: ENT)
The sports betting and gaming company owns a portfolio of sport betting brands in the UK and internationally. The company owns brands like Eurobet, bwin, Ladbrokes, BetMGM. The company operates in both online and offline betting and owns industry-leading technology across its products verticals, and sells its services to third-party customers.
The company has estimated that over three million fans are expected to place bets during the ongoing EURO Championships, twice the bets received during the 2018 world cup. As per the early trends at the start of June month over 50% of the bets were placed by UK citizens. For the first time, the company will provide all major sport betting activities on its new in-house technology, which will help the company gain insight into the customers betting behaviours and help in target marketing activities.
The stocks of Just Eat closed on Thursday at GBX 1,820.50 and in last one year have a given return of around 125%.
Domino’s Pizza Group Plc (LON: DOM)
The company owns the biggest pizza delivery operations in the world. It operates more than 1,100 stores in the UK, and it also develops and runs online technology platforms and national level marketing activities.
Recently Domino’s group announced that it plans to hire 5000 chefs and delivery drivers for its UK business after its UK operations reported an 18.7% jump in sales in the first quarters of 2021 and an uptrend in customer demands during the lockdown.
The stocks of Domino’s Pizza closed on Thursday at GBX 410.00 and in last one year have given a return of over 34%.