Which are 10 interesting start-ups in New Zealand?

Summary

• New Zealand boasts a healthy start-up ecosystem, which facilitates the ease of establishment of new businesses or start-ups in the country.
• The NZ government encourages new businesses and entrepreneurial ventures to set up their base in the Kiwi land.
• According to reports, around 121,506 enterprises were operating in the country in 2020.

With a positive start-up ecosystem backed by the government support that fosters the development of new businesses and huge capital investments, New Zealand has become a breeding ground for start-ups and newly emerging entrepreneurial ventures.

Owing to a collaborative and resilient culture, New Zealand boasts a healthy start-up culture, which continues to grow. As per reports, there were 121,506 enterprises in NZ’s rental, hiring, and real estate services industry in 2020.

Must Read: OurCrowd-BNZ partnership to boost prospects for NZ startups

Underpinned by their growth potential, innovation, and business offering, here’s a compilation of 10 interesting NZ start-ups worth looking at.

Source: Copyright © 2021 Kalkine Media

Cove

First on the list is Auckland-based Cove, which was established in 2019, with a focus to become the best insurance provider and put New Zealanders back in control of their insurance.

Led by a bright and tech-savvy team of insurance veterans and innovation enthusiasts, Cove boasts funding of about NZ$5 million, with Greenlight Reinsurance and Icehouse Ventures being its main investors. It provides Kiwis with a digital platform for buying, managing, and claiming insurance.

MoneyHub

Founded by Christopher Walsh in 2018, MoneyHub is an NZ consumer website that helps to get a better overview of money by offering in-depth information related to personal and business finance, tertiary education, etc.

The main USP of MoneyHub is that it is 100% free to use with no paid promotions, thereby presenting financial product transparency and public information in an easy-to-follow manner.

PredictHQ

Third on the list is PredictHQ, which was founded by Campbell Brown and Robert Kern in 2015. It offers companies with smarter demand forecasting models and help in discovering anomalies, thereby enabling the business to make better decisions faster.

Its unique data platform is used by leading companies like Uber, Accenture, Domino’s and Booking.com.

PredictHQ has raised a total of NZ$33.5 million in funding over three rounds, with Aspect Ventures and Rampersand being the most recent investors.

Little Yellow Bird

Established in 2015, the Company provides uniforms to 400+ organisations across Aotearoa, which also includes NZ Post. Little Yellow Bird is an ethical clothing brand, which tracks every clothing item, right from its source to sale.

It is noted that Little Yellow Bird secured the NZ’s most sustainable business award at the NZI Sustainable Business Network awards.

Read: Carbon-tracking startups sprout as climate action takes centerstage

Halter

Coming up next is Halter, which is an Auckland-based AgTech start-up founded in 2016. It designs, and manufacturers advanced technology to remotely guide animals. With an aim to redefine cattle herd management, Halter builds solar-powered collar and mobile app to guide, move, and manage cows around the farm automatically, thus reducing workload and managing the pasture with complete precision.

Recently in April 2021, Halter raised NZ$32 million in its Series B funding led by Blackbird Ventures.

ArchiPro

Another popular Auckland-based start-up is ArchiPro, an online platform that connects people, products, and professionals in the building industry across New Zealand. It has curated more than 2,200 service professionals across multiple trades & industries, which provide professional help to homeowners to design their homes.

With a database of 170,000 registered users and followers, ArchiPro, one of the country’s fastest growing tech start-ups.

Marsello

Functioning since 2014, Marsello is a one-stop marketing platform for eCommerce and in-store retail. It helps small as well as medium-sized businesses in their marketing strategies by combining data-driven automation and AI. In other words, Marsello acts like a virtual marketing expert for NZ businesses to help them generate new sales.

In January 2021, Marsello had secured an investment of about NZ$2.4 million from Trestle Partners.

RedShield

Founded in 2008 by Andy Prow, Graeme Nielson, and Sam Pickles, RedShield is a famous NZ tech start-up that offers some of the most effective web application defence systems across the world by shielding the web application’s vulnerabilities from cyber attacks.

RedShield focuses on enhancing the resilience of web apps and APIs, thereby protecting its customers’ computers, and ensuring the success of their businesses.

Real Health New Zealand

Next on the list is Real Health New Zealand, which provides a holistic wellness approach by healing the body as well as the inner being. It was started by Jenna Smith and Renee Norman, especially for NZ women, to help them stay fit even in the confines of their homes.

With a unique integrated approach to health, the start-up offers a wide range of health care methods for healing and transformation, including workouts to post-pregnancy specific exercises.

Moreover, its treatment approaches are customised to suit the needs of customers.

Powered by Flossie

Last on the list is Powered by Flossie, a Kiwi appointment booking technology, which helps NZ hairdressers and beauty-related workers find more clients online. Its technical infrastructure helps in booking appointments on behalf of the salon network. It works like Uber but provides beauty and hair services.

Its CEO and co-founder, Jenene Crossan, won the 'Most Inspiring Individual at NZ Innovation Awards’ in 2016 and has stated that the Company’s revolutionary technology will soon become a backbone of the ‘e-commerce of services’ revolution.

Do Read: Women entrepreneurship initiative in Aotearoa to receive NZ$2.5m